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With In-line Earnings In Q2, IPG States ‘Business Is Sound’

With In-line Earnings In Q2, IPG States ‘Business Is Sound’

9 years ago by Zeba MahmudAdvertising

Interpublic’s (IPG) second quarter results are in line with expectations when it comes to earnings. The Holding Company has reported a revenue increase of 2.2 percent and organic revenue increase of 3.7 percent. “We are pleased to report another quarter of solid revenue and profit… Read More

After A Good Q2, Publicis Groupe Braces For “Difficult Q3”

After A Good Q2, Publicis Groupe Braces For “Difficult Q3”

9 years ago by Zeba MahmudAdvertising

This first half-year has ended “very satisfactorily” for Publicis Groupe Chairman & CEO, Maurice Lévy. The organic growth of close to 3 percent, an operating margin at 13 percent and a double-digit increase in its free cash flow have all contributed to this. Publicis Groupe’s… Read More

Lisbon Festival Extends Submission Deadline

Lisbon Festival Extends Submission Deadline

9 years ago by AM News DeskAdvertising

The Lisbon International Advertising Festival has extended its submission’s deadline and has made the entry process online. Submissions deadline have been extended till the 12th of August. The festival is seen as the new global advertising festival located in Portugal, which also aims to be… Read More

WPP Gains Foothold In Iran, Inks Pact With Research Agency

WPP Gains Foothold In Iran, Inks Pact With Research Agency

9 years ago by Sana MahmudAdvertising

Post the decision to lift economic sanctions against Iran, leading figures in the business community were quick to speak on the potential that the region has. In a LinkedIn blog post, WPP’s Chief Executive Sir Martin Sorrell pointed out the youthful, literate and technology-hungry consumers… Read More

Pepsi Launches #PepsiMoji On World Emoji Day

Pepsi Launches #PepsiMoji On World Emoji Day

9 years ago by Sana MahmudAdvertising

Why say it in words when you can ‘Say It With Pepsi’? In celebration of World Emoji Day on July 17, Pepsi has launched a new PepsiMoji-filled video ‘#PEPSIMOJI’ to demonstrate how the global language of emojis can be used to communicate in ways that… Read More

Publicis, Walmart Forge Strategic Partnership In ‘Power Of One’ Deal

Publicis, Walmart Forge Strategic Partnership In ‘Power Of One’ Deal

9 years ago by Sana MahmudAdvertising

In line with Publicis Groupe’s ‘Power of One’ strategy, which was announced by CEO Maurice Levy last year, the holding company and Wal-Mart Stores have come together for a new strategic relationship that will give Walmart unfettered access to all of Publicis Groupe’s agencies and… Read More

MediaVantage Bags Media Sales Rights Of Travel + Leisure India

MediaVantage Bags Media Sales Rights Of Travel + Leisure India

9 years ago by Sana MahmudAdvertising

The MediaVantage, a UAE-based media sales representative, has been awarded the exclusive contract to represent all titles owned by Exposure Media Marketing, India (A Burda International Company). The contract, awarded after a competitive process, enables The MediaVantage to sell advertising opportunities in Travel + Leisure… Read More

FP7/DXB Bags Digital, Social Brief For Unilever’s Axe

FP7/DXB Bags Digital, Social Brief For Unilever’s Axe

9 years ago by Sana MahmudAdvertising

FP7/DXB has been tasked successfully to develop the digital launch of the latest campaign of Unilever’s popular brand Axe. This digital assignment will cover the entire Gulf Region. “ An Axe assignment is a dream opportunity for any creative agency; as this brand has tremendous… Read More

Post Global Alignment, PHD To Handle Volkswagen In MENA

Post Global Alignment, PHD To Handle Volkswagen In MENA

9 years ago by Zeba MahmudAdvertising

Following the global alignment in June 2016, when auto manufacturer Volkswagen realigned its media mandate with Omnicom Media Group’s PHD, a change is on the cards in the Middle East and North Africa region as well. It is understood that PHD will begin handling the… Read More

Lisbon Ad Festival Calls On Young & Aspiring Creative Professionals

Lisbon Ad Festival Calls On Young & Aspiring Creative Professionals

9 years ago by Sana MahmudAdvertising

The Lisbon International Advertising Festival has introduced the Young Lisbon Category in this year’s festival. This category aims at bringing out the creative side of young advertising students and aspiring professionals under 30 years of age. The submissions are entirely free of cost. For participation,… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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