The Dubai Lynx International Festival of Creativity, taking place from 8-11 March, is all set for its annual competition, the 7-Day Brief again. Powered by YouTube, the competition aims at encouraging people across MENA region to make creative video ads. The theme and brief for this… Read More
The Ministry of Interior, represented by the Traffic Coordination Directorate General, has launched its first unified traffic awareness campaign for the year 2015. The campaign, that kicked off on January 1, 2015 under the slogan ‘Ensuring Pedestrians’ Safety’, will continue for the first quarter of 2015. The campaign aims… Read More
JCDecaux is gearing up for a change of guard in its Middle East operation. The outdoor agency’s Director of Mergers & Acquisitions and Development, Martin Sabbagh will now lead the company in the Middle East after being appointed as the new CEO for the region.… Read More
Following a multiagency pitch process, Danone has consolidated the media duties of three of its businesses with a single agency. Beating Havas Media and Initiative, Mindshare MENA has won the media duties for Alsafi Danone, Danone Nutricia and Danone Waters. The mandate that also includes digital, will… Read More
Carat MENA and Gulf Marcom Group, one of the first marketing communication group set up in Bahrain have inked a partnership Gulf Marcom Media House will represent Carat’s interests in the market. The move is part of Carat’s expansion in the MENA region. Gulf Marcom… Read More
As the year comes to a close, IPG Mediabrand’s media intelligence division, MAGNA Global is all set with its forecasts for the year ahead. While 2015 appears to be a positive year for most markets, the Middle East and Africa (MEA) region is slated to… Read More
After what it dubs as an extensive search, WPP has appointed Roberto Quarta to its Board as a Non-Executive Director and Chairman-designate. He will join the Board on January 1, 2015 and will then be slated for re-election at the Company’s Annual General Meeting to be… Read More
Publicis Groupe gave a gaming twist to its annual wishes this year, that are conveyed by its Chairman and CEO Maurice Lévy. A tradition that began as a simple recorded message from Mr Lévy to the Groupe, has since 2008, become a yearly rendezvous, rooted… Read More
Ending a nine-year old partnership with OMD, Middle East’s telecom brand, du, has roped in Starcom MediaVest Group as its media buying and planning duties, post a multiagency pitch. The mandate also includes the digital mandate for the brand for 2015. Starcom MediaVest officials have confirmed the development, reinstating du’s… Read More
Following a multiagency pitch process, personal care products company, Combe Asia Pacific, has appointed MEC as its media agency. Combe APAC is a subsidiary of Combe International that owns global brands including Just For Men and Vagisil. MEC also works with Combe in several markets in Europe and… Read More
