JWT has taken on board Mohammed Sabry to head the agency’s flagship operation in Dubai. Mr Sabry moves from JWT Cairo, where he led the Egyptian team since 2010. He will report directly to Michiel Hofstee, JWT’s CEO, Gulf region. It was during the tenure… Read More
In a move that will boost future prospects for both Havas Media Group and Facebook Atlas in context to pushing the boundaries of ‘people-based marketing’, the two companies have entered into a global partnership that will allow Havas Media Group’s client base to reach people across devices. The offering rolls out first in… Read More
Rekindling and strengthening it’s 12-year bond, JWT Kuwait has retained the ad mandate of Zain, a telecommunications company in Kuwait. The partnership consolidated following a competitive pitch that included other local agencies – details of which were not available with AM at the time of… Read More
Brazen, a PR and content marketing firm, has expanded its operations to the UAE. The Manchester-headquartered company now has an office in Dubai Media City. Established in 2001, the firm’s core areas of expertise are public relations, social media, digital engagement and live events. Louise Jacobson will… Read More
M&C Saatchi has taken a majority stake in Ben-Natan Golan advertising, in Tel Aviv, Israel. Under the new acquisition a new agency will be formed by the name, M&C Saatchi Tel Aviv. M&C Saatchi Tel Aviv will be headed by the CEO Alon Hochdorf,… Read More
This week, JWT Intelligence compiled a decade of annual trends forecasting by releasing ’10 Years of 10 Trends’. The report explores 10 of the most compelling macro trends that shaped societal behaviors and attitudes defining the business landscape. It maps how these trends have evolved… Read More
Publicis Groupe has named Anthony Gazagne as the new President of PublicisLive, an events agency within the Groupe’s network MSLGROUP, specializing in the production of international conferences and prestige events. Mr Gazagne’s predecessor, John Rossant, who held the position of President since 2008, will leave… Read More
Leo Burnett and Flip Media have been awarded the creative and digital duties for OSN respectively. The Pay TV zeroed on the two agencies after following a pitch process which included Impact BBDO and TBWA. The creative and digital mandate has been handed over in… Read More
The Gunn Report, that takes cognizance of work that has won at various prominent global and regional awards, has released its ‘Cases for Creativity 2014’. The report identifies campaigns that have won both a Cannes Gold Lion for creativity and a 2014 Gold Effie for effectiveness.… Read More
Out beyond ideas of wrongdoing and rightdoing, there is a field… I’ll meet you there. I could not help but think of these words of Persian philosopher Jalal al-Din Muhammad Rumi, when I was going through a JWTIntelligence report on 100 trends that would define 2015. In particular, I was… Read More
