BMW Group Middle East has retained Zenith MENA as it’s media planning and buying partner. The decision was taken after a multiagency review that had spanned over six months. Like it’s previous responsibilities, Zenith’s mandate will include consultancy in areas such as audience understanding and segmentation, content… Read More
The Effie MENA Awards, which culminated in Dubai, saw various campaigns, advertisers and agencies recognised for their measurable impact over the past one year. The Effie Awards honor marketing effectiveness and spotlight marketing ideas that contribute to a brand’s success. The sixth edition of the… Read More
AKQA has promoted Rei Inamoto to Chief Creative Officer worldwide. With this promotion, Mr Inamoto would be providing global creative leadership across all of AKQA’s 14 offices. Earlier, he was directing AKQA’s work in USA and Asia. “With the most remarkable brands as our clients,… Read More
The Gunn Report, an independent global report for creative communications, has released a compilation of top best 50 print campaigns ‘The Art of Illustrations’ spanning over a period of 15 years from across 21 different countries. Topping the Best Illustrations is the ‘EMI Music Piracy… Read More
The Dubai Lynx International Festival of Creativity is all set with jury president line-up for 2015. The Jury Presidents include: • David Lubars, Chief Creative Officer, BBDO Worldwide and Chairman BBDO North America who has been appointed for Film, Print, Outdoor, Radio and Print Craft Jury… Read More
Cheil Worldwide would be partnering with Iris, a global creative innovation network and acquiring a ‘significant initial investment’. The deal is expected to potentially rise to 100 per cent of the business over the next five years. Cheil’s initial investment in iris will be the… Read More
Memac Ogilvy has appointed Paul Shearer as the Group’s new Chief Creative Officer (CCO). Mr Shearer brings 25 years of experience in advertising to his new role and will be based in Memac Ogilvy’s Dubai, UAE office. Commenting on the appointment, Edmond Moutran, Chairman and… Read More
After having won several Lions at the Cannes Lions International Festival, there is much to cheer for Heineken this year. The Cannes Lions International Festival of Creativity has named Heineken its 2015 Creative Marketer of the Year. Philips Thomas, CEO of Lions Festivals, pointed out… Read More
Cannes Lions has named Jury Presidents for the two categories at the centre of the new Lions Innovation festival. Y&R’s Global Chief Executive Officer David Sable will take the reins of the first ever Creative Data Lions while R/GA Global Chief Creative Officer Nick Law… Read More
In an era of fragmentation, digital agency Possible and GroupM’s media agency Mindshare have chosen to go in an interesting direction. They have partnered to create Content+ that will generate real-time micro-content to help marketers win consumers. This means their clients will not have to… Read More
