The Tunisian Ministry of Tourism and Handicrafts has launched the second installment of its 2016 tourism campaign ‘Tounes Like’, meaning ‘Tunisia is Yours’. The new message is ‘Chantons la Tunisie’, which translates as ‘Sing Tunisia’. The video created by J. Walter Thompson Tunis features a peaceful message about the country… Read More
In a bid to go all out in making its mark, the Epica Awards has embarked on an advertising campaign, created by Paris-based agency Altmann+Pacreau. The press and banner campaign stresses the fact that Epica is judged by journalists and is therefore the most objective competition… Read More
Our society tends to dismiss play for adults. The notion is that once we reach adulthood, it’s time to get serious about personal and professional responsibilities. In my opinion, a lack of play during adulthood has made us too aware of our surroundings, business hierarchies… Read More
How long do you think it takes to do something meaningful and good for someone else? With this thought, Unilever’s Lipton along with FP7/DXB created a video to encourage people to take a minute and do something good this Ramadan. Inspired by social experiments, Lipton… Read More
The Cannes Lions International Festival of Creativity 2016 has ended on a mixed note for the region. While some agencies performed well, some were below expectations. The region on the whole, including Turkey, has brought home far lesser Lions in comparison to last year. In… Read More
It may be known for its cut throat competition, but where it really matters, the advertising industry can show solidarity. At Cannes Lions International Festival of Creativity, for the first time ever, the top chiefs of the six holding companies came together to make the world… Read More
Agencies from the Middle East and North Africa (MENA) region do not have any shortlists in the Film Craft, Integrated and Titanium Lions category at the ongoing Cannes Lions International Festival of Creativity. With no awards given out on the Day six of the Festival,… Read More
As the Cannes Lions International Festival of Creativity reaches the fifth day, the shortlists for Entertainment Lions, that was previously Branded Content and Entertainment Lions, and Entertainment Lions for Music are announced. Four entries from MENA have made it to the two categories – two… Read More
Only one agency from the Middle East & North Africa region got a shortlist in the Film category of the Cannes Lions International Festival of Creativity. Leo Burnett Dubai’s campaign ‘Verisimilitude At Noon’ for its telecom client du Telecommunications. There are a total of 247… Read More
Agencies from the Middle East and North Africa regions have won three Bronze Lions in the Media category at the Cannes Lions International Festival of Creativity. J. Walter Thompson Dubai won a Bronze Lion for ‘I Can Teach You Too’ for Dubai Cares. The campaign… Read More
