Publicis Groupe gave a gaming twist to its annual wishes this year, that are conveyed by its Chairman and CEO Maurice Lévy. A tradition that began as a simple recorded message from Mr Lévy to the Groupe, has since 2008, become a yearly rendezvous, rooted… Read More
Ending a nine-year old partnership with OMD, Middle East’s telecom brand, du, has roped in Starcom MediaVest Group as its media buying and planning duties, post a multiagency pitch. The mandate also includes the digital mandate for the brand for 2015. Starcom MediaVest officials have confirmed the development, reinstating du’s… Read More
Following a multiagency pitch process, personal care products company, Combe Asia Pacific, has appointed MEC as its media agency. Combe APAC is a subsidiary of Combe International that owns global brands including Just For Men and Vagisil. MEC also works with Combe in several markets in Europe and… Read More
As part of a new global media partnership agreement between Qatar Financial Centre (QFC) Authority and UM, UM will now represent QFC Authority in all of its media buying and planning activities across the EMEA, APAC and North American markets. QFC Authority is the commercial… Read More
Du Telecommunications have brought together a video dedicated to the 43rd UAE National Day. The video called Narzif brings alive the traditional Emirati dance called Razfa and is seen performed not just by the local Emiratis but also from faces beyond the region. The… Read More
BMW Group Middle East has retained Zenith MENA as it’s media planning and buying partner. The decision was taken after a multiagency review that had spanned over six months. Like it’s previous responsibilities, Zenith’s mandate will include consultancy in areas such as audience understanding and segmentation, content… Read More
The Effie MENA Awards, which culminated in Dubai, saw various campaigns, advertisers and agencies recognised for their measurable impact over the past one year. The Effie Awards honor marketing effectiveness and spotlight marketing ideas that contribute to a brand’s success. The sixth edition of the… Read More
AKQA has promoted Rei Inamoto to Chief Creative Officer worldwide. With this promotion, Mr Inamoto would be providing global creative leadership across all of AKQA’s 14 offices. Earlier, he was directing AKQA’s work in USA and Asia. “With the most remarkable brands as our clients,… Read More
The Gunn Report, an independent global report for creative communications, has released a compilation of top best 50 print campaigns ‘The Art of Illustrations’ spanning over a period of 15 years from across 21 different countries. Topping the Best Illustrations is the ‘EMI Music Piracy… Read More
The Dubai Lynx International Festival of Creativity is all set with jury president line-up for 2015. The Jury Presidents include: • David Lubars, Chief Creative Officer, BBDO Worldwide and Chairman BBDO North America who has been appointed for Film, Print, Outdoor, Radio and Print Craft Jury… Read More
