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MENA Agencies Win Three Bronze Media Lions

MENA Agencies Win Three Bronze Media Lions

10 years ago by Sana MahmudAdvertising

Agencies from the Middle East and North Africa regions have won three Bronze Lions in the Media category at the Cannes Lions International Festival of Creativity. J. Walter Thompson Dubai won a Bronze Lion for ‘I Can Teach You Too’ for Dubai Cares. The campaign… Read More

Y&R Dubai Bags A Silver In Mobile Lions

Y&R Dubai Bags A Silver In Mobile Lions

10 years ago by Sana MahmudAdvertising

Y&R Dubai was the only agency that won in the Mobile category at the Cannes Lions International Festival of Creativity. Y&R Dubai had created this campaign for a company in India, addressing the high traffic problems in the country. The agency brought home a Silver… Read More

Tahaab Rais’ Cannes Lions Diary: Are We Being Impostors?

Tahaab Rais’ Cannes Lions Diary: Are We Being Impostors?

10 years ago by Tahaab RaisAdvertising

In the latest BrandZ reports, four of the top five most valuable brands are technology companies — Google, with a brand value of USD 229 billion, Apple (USD 228 billion), Microsoft (USD 122 billion) and Facebook (USD 103 billion). AT&T, valued at USD 107 billion… Read More

Mindshare UAE Promotes Zahi Lawand To Dy MD

Mindshare UAE Promotes Zahi Lawand To Dy MD

10 years ago by Sana MahmudAdvertising

Mindshare UAE has promoted Zahi Lawand to Deputy Managing Director of Mindshare UAE from Senior Director of Client Leadership. Mr Lawand brings over 10 years of media experience to the table, specializing in client leadership and strategy. He began his media career in marketing, eventually… Read More

Four MENA Agencies Shine At Outdoor Lions

Four MENA Agencies Shine At Outdoor Lions

10 years ago by Sana MahmudAdvertising

There is some more good news coming for the Middle East & North Africa (MENA) camp in the Outdoor Lions category. Four MENA agencies – Memac Ogilvy, J Walter Thompson, Y&R Dubai and TBWA\RAAD – from the region have won a combined haul of Gold,… Read More

No Wins For MENA In Digital Craft Lions

No Wins For MENA In Digital Craft Lions

10 years ago by Sana MahmudAdvertising

The Middle East and North Africa (MENA) region has received no wins in the Digital Craft category at the ongoing Cannes Lions International Festival of Creativity. In the recently instituted category, there were 97 entries shortlisted globally, of which two pieces of work were by… Read More

J Walter Thompson, Y&R, Memac Ogilvy Bring Home Design Lions

J Walter Thompson, Y&R, Memac Ogilvy Bring Home Design Lions

10 years ago by Sana MahmudAdvertising

Design Lions brings good news to MENA agencies this year. Unlike last year, when no agency had won any Lions in the category, this year, there are three Silver Lions in the category at the Cannes Lions International Festival of Creativity – two by J… Read More

J. Walter Thompson Wins Creative Effectiveness Bronze Lion

J. Walter Thompson Wins Creative Effectiveness Bronze Lion

10 years ago by Sana MahmudAdvertising

J. Walter Thompson Egypt has bagged a Bronze Lion in the coveted Creative Effectiveness Lions category at the Cannes Lions International Festival of Creativity. The agency won for its campaign VF Fakka for ‘Vodafone Egypt’. There are no other winners from the region in the… Read More

Leo Burnett Wins Bronze In PR Lions; TBWA\Istanbul Gets A Silver

Leo Burnett Wins Bronze In PR Lions; TBWA\Istanbul Gets A Silver

10 years ago by Sana MahmudAdvertising

For many agencies in the Middle East & North Africa (MENA) region, PR Lions turned out to be a disappointment as this was expected to be one of the stronger categories. However, out of the 84 medals awarded globally, the region has bagged two. Leo… Read More

13 Entries From MENA Shortlisted In Media Lions

13 Entries From MENA Shortlisted In Media Lions

10 years ago by Zeba MahmudAdvertising

There are 13 entries in all from agencies in Middle East & North African that have made it to the Media Lions category at the Cannes Lions International Festival of Creativity. UAE leads the charge with nine shortlisted entries. J Walter Thompson & TBWA\RAAD have… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.arabianmarketer.ae and monthly print magazine The Arabian Marketer.

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