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Advertising

‘The Good Note’ Wins Direct Lynx Grand Prix

‘The Good Note’ Wins Direct Lynx Grand Prix

9 years ago by Sana MahmudAdvertising

J. Walter Thompson has won the highest number of wins in the Direct Lynx Category at the Dubai Lynx International Festival of Creativity 2016. The agency’s ‘The Good Note’ campaign for Bou Khalil Supermarche done by Beirut won a Grand Prix along with winning two… Read More

J. Walter Thompson Wins Creative Effectiveness Lynx Grand Prix

J. Walter Thompson Wins Creative Effectiveness Lynx Grand Prix

9 years ago by Zeba MahmudAdvertising

J. Walter Thompson’s Cairo office has won the Grand Prix for Creative Effectiveness Lynx for its entry ‘Fakka’ for Vodafone Egypt. The Creative Effectiveness category awards work that has also delivered on business objectives in the year gone. There are only two other awards given… Read More

J. Walter Thompson Dominates Branded Content & Ent Lynx

J. Walter Thompson Dominates Branded Content & Ent Lynx

9 years ago by Sana MahmudAdvertising

There were a total of 17 metals awarded in the Branded Content and Entertainment category at the Dubai Lynx International Festival of Creativity. The highest number of wins was taken by J. Walter Thompson bagging a Gold for ‘I Can Teach You Too’ for Dubai… Read More

Memac Ogilvy Rules Print & Outdoor Craft Lynx

Memac Ogilvy Rules Print & Outdoor Craft Lynx

9 years ago by Sana MahmudAdvertising

Memac Ogilvy has four of the six awards given out in the Print & Outdoor Craft category at the 10th Dubai Lynx International Festival of Creativity. There were a total of six wins in the category. Memac Ogilvy won a Gold and Bronze for ‘Star… Read More

JWT Is Dubai Lynx Network Of The Year; Impact BBDO Named Agency Of The Year

JWT Is Dubai Lynx Network Of The Year; Impact BBDO Named Agency Of The Year

9 years ago by Sana MahmudAdvertising

J. Walter Thompson has clinched the ‘Network of The Year’ title at the 10th Dubai Lynx International Festival of Creativity winning five Grand Prix among other wins. Impact BBDO has walked home as Agency of the Year winning the highest number of awards across categories.… Read More

Impact BBDO Leads Integrated Lynx Shortlist

Impact BBDO Leads Integrated Lynx Shortlist

9 years ago by Sana MahmudAdvertising

The Integrated Lynx is among the coveted categories at the Dubai Lynx International Festival of Creativity, reflecting campaigns that successfully utilized various media. At the 10 Dubai Lynx, 11 entries have made it to the Integrated shortlist. The tally is led by Impact BBDO that… Read More

8 Make It To Creative Effectiveness Shortlist At Dubai Lynx

8 Make It To Creative Effectiveness Shortlist At Dubai Lynx

9 years ago by Sana MahmudAdvertising

As the awards night approaches, Dubai Lynx International Festival of Creativity has released the final two shortlists. In the Creative Effectiveness category, eight entries have made it to the shortlist. These include two from Leo Burnett Beirut for the work done for Kafa and Diageo… Read More

AdLand’s New Superhero Duo: Data Detective & Curious Creative

AdLand’s New Superhero Duo: Data Detective & Curious Creative

9 years ago by Sana MahmudAdvertising

We live in a technocratic age that has led to a debate with data & technology on the one end, and creative on the other. While creative doyens such as BBH’s John Hegarty state that data did not create any wealth, creativity did, men leading… Read More

Tech, Tech Everywhere; But Not A Solution In Sight

Tech, Tech Everywhere; But Not A Solution In Sight

9 years ago by Sameer IslamAdvertising

  I’m no marketing guru, or creative genius with a forest full of lions. I am what you would may call a run-of-the-mill lost soul in the exciting and chaotic world of advertising. The Dubai Lynx Festival is that time of the year, when most of us… Read More

“The Biggest Ad Blocker Is The Human Mind”

“The Biggest Ad Blocker Is The Human Mind”

9 years ago by Sana MahmudAdvertising

Dubai Lynx International Festival of Creativity is playing host to some very interesting sessions on the dynamics that are changing the advertising and communication business. One session that not only challenged conventional practices but also urged to look beyond the obvious was presented by DMS’… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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