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MoI Calls To Fight Beggary In The UAE During Ramadan

MoI Calls To Fight Beggary In The UAE During Ramadan

9 years ago by AM News DeskAdvertising

With Ramadan around the corner, the Ministry of Interior is launching a nationwide campaign against beggary, which tends to increase during the Holy Month. The Ministry has directed its key relevant sectors and different police general headquarters in the UAE, to implement this comprehensive awareness… Read More

Wendy UAE Appoints Brazen As Its PR Agency

Wendy UAE Appoints Brazen As Its PR Agency

9 years ago by Asma WangdeAdvertising

Wendy’s, the third largest burger restaurant chain in the world, has appointed Brazen to handle its public relations for the UAE. Brazen will be tasked with handling all Wendy’s MENA consumer media relations around its restaurants, plus corporate and business profiling, with particular emphasis on… Read More

Half Of Internet Users Watch The Olympics

Half Of Internet Users Watch The Olympics

9 years ago by Kiran KidwaiAdvertising

With the Rio 2016 Olympics fast approaching, Global Web Index (GWI) explores the vast global popularity of this competition and how it can help marketers reach a broad selection of digital consumers. Already, half the world’s online population say they watch the Summer Olympics on… Read More

comScore Re-defines Advertising Benchmarks

comScore Re-defines Advertising Benchmarks

9 years ago by Sana MahmudAdvertising

Digital advertising has experienced strong growth with no signs of slowing down, but in order to continue its global boom the industry needs to ensure clean ad delivery – meaning ads are viewable to the consumer and free from fraud. After all, an ad that… Read More

Google Transforms AdWords For A Mobile-First World

Google Transforms AdWords For A Mobile-First World

9 years ago by Sana MahmudAdvertising

As the role that smartphones play in a consumer’s life gets defined by phrases such as ‘attached to my hip’, ‘butler’ and ‘lifeline’, the device has become the companion that people turn to in ‘I-want-to-know’, ‘I-want-to-go’, ‘I-want-to-do’ and ‘I-want-to-buy’ moments throughout the day. To stay… Read More

IAA UAE Announces #IAATicketToCannes Winners

IAA UAE Announces #IAATicketToCannes Winners

9 years ago by AM News DeskAdvertising

The four winners of the #IAATicketToCannes 2016 competition by the IAA UAE Chapter were awarded at a networking evening held at its premises in Dubai Media City. Though the competition, the UAE Chapter reached out to young industry professionals in a bid to help them… Read More

K9 Friends’ Introduces Dog’s ‘Talent for Hire’

K9 Friends’ Introduces Dog’s ‘Talent for Hire’

9 years ago by Asma WangdeAdvertising

K9 friends’ is a non-profit dog-shelter based in Dubai that works towards helping lost/street dogs. The aim of the agency is to reunite these lost dogs to their owners or take care of these dogs until a home is found for them. Furthering on this… Read More

Nike Reaffirms Strategic Partnership with J. Walter Thompson Dubai

Nike Reaffirms Strategic Partnership with J. Walter Thompson Dubai

9 years ago by Sana MahmudAdvertising

Nike GCC has reappointed J. Walter Thompson Dubai, consolidating the two companies strategic partnership, after sharing a six year relationship in the region. The long-standing partnership has produced a number of high profile events in Dubai including the annual WeRunDubai; Nike Football’s LVL UP tournament… Read More

JWT Dubai’s Marco Bezerra Named Juror In LIA Awards

JWT Dubai’s Marco Bezerra Named Juror In LIA Awards

9 years ago by Sana MahmudAdvertising

Marco Bezerra, Executive Creative Director at J. Walter Thompson Dubai has been named as one of the jury members for the TV/Cinema/Online Film category for the 2016 London International Awards (LIA). The category is headed by Dr. Stephan Vogel, Chief Creative Officer of Ogilvy &… Read More

Publicis Communications’ Raja Trad Sets Course For An Aggressive 2016

Publicis Communications’ Raja Trad Sets Course For An Aggressive 2016

9 years ago by AM News DeskAdvertising

Publicis Groupe’s businesses in the Middle East and North Africa region have bucked any decline trend that the market witnessed in 2015 or that the holding company itself experienced globally. For Raja Trad, CEO, Publicis Communications Middle East, the year 2016 will build on this… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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