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Clorox Consolidates Global Creative With FCB & Dentsu

Clorox Consolidates Global Creative With FCB & Dentsu

9 years ago by Sana MahmudAdvertising

The Clorox Company has appointed FCB and mcgarrybowen/Dentsu Aegis Network as its lead creative agencies to represent the brands portfolio of businesses. The agency selections are a part of the company’s strategic focus on accelerating profitable growth by transforming its brand marketing through digital technology,… Read More

Etisalat Advises To Drive With A Smile, Not Mobile

9 years ago by Asma WangdeAdvertising

In recent times, many ad campaigns have attempted to spread awareness on the risks of being on mobile phones while driving. In most cases, the ads are seen by auto manufacturers or regulatory authorities. But telecom company Etisalat has joined this list. Etisalat’s latest ad… Read More

dmexco’s Digiconomy Gears Up For A Bigger Show In 2016

dmexco’s Digiconomy Gears Up For A Bigger Show In 2016

9 years ago by AM News DeskAdvertising

Shortly before the official registration deadline, the global business and innovation platform of the digital economy, dmexco 2016, is setting new benchmarks. For the first time, dmexco will welcome more than 950 exhibitors from different countries and from the most important agency networks and brands… Read More

Coca-Cola Celebrates 100 Years Of Contour Bottles’ Evolution

Coca-Cola Celebrates 100 Years Of Contour Bottles’ Evolution

9 years ago by Asma WangdeAdvertising

The year 2015 was the 100th anniversary of the Coca-Cola Contour bottle design. Coca-Cola along with Memac Ogilvy & Mather decided to take a more holistic approach and bring to light, the design background of the bottle. The ad film tells the story of how the… Read More

WPP’s Roy Haddad On How “Rationalizing” MENA Offer Will Drive Growth

WPP’s Roy Haddad On How “Rationalizing” MENA Offer Will Drive Growth

9 years ago by Sana MahmudAdvertising

Whether it was the setting up of GroupM last year, the consolidation of the research offering under Kantar Consumer Insight or even the launch of Data Alliance, which is an aggregation of all data across WPP companies, all signs indicate that WPP is leaving no… Read More

Five From MENA Head To Cannes Lions 2016 As Jurors

Five From MENA Head To Cannes Lions 2016 As Jurors

9 years ago by Sana MahmudAdvertising

Cannes Lions International Festival of Creativity has finally set up all its juries. From the Middle East & North Africa (MENA) region, five of the region’s best are headed to the global advertising platform as jurors. Some may find the number under represented for an… Read More

MENA Ad Spends: Digital Still To Catch Up; Print Declines

MENA Ad Spends: Digital Still To Catch Up; Print Declines

9 years ago by Asma WangdeAdvertising

Advertising spend breakup in the Middle East and North Africa (MENA) is partial to traditional media. While the fact is well known to many, it is further highlighted in the recently conducted ‘Media Industries in the Middle East’ report. The report indicates that about 80… Read More

Souq.com, Vitaene C, KitKat Top YouTube’s Most Watched Ads

Souq.com, Vitaene C, KitKat Top YouTube’s Most Watched Ads

9 years ago by Asma WangdeAdvertising

Video advertisements has become an important part of defining a brand. Significant efforts and creativity is invested into the making of these ads. In an attempt to judge these ads, Think With Google publishes the most popular ads each month that are mainly based on paid views,… Read More

Africa Boosts Havas’ Organic Growth In Q1 2016

Africa Boosts Havas’ Organic Growth In Q1 2016

9 years ago by Asma WangdeAdvertising

Havas reported 3.4 percent organic growth in the first quarter of 2016 that translates into USD 571.1 million. “We are satisfied with the organic growth of 3.4 percent  achieved in Q1 2016,” said Yannick Bolloré, Chairman and CEO, Havas. The quarterly earnings showed the organic revenue growth… Read More

McCollins Adds Ruby Tuesday, Wakame, Mr. Greek To Kitty

McCollins Adds Ruby Tuesday, Wakame, Mr. Greek To Kitty

9 years ago by AM News DeskAdvertising

The Dubai-based boutique PR and digital brand activation agency, McCollins Media, has expanded the number of F&B clients with the addition of Ruby Tuesday, Wakame and Mr. Greek. The agency was chosen to handle the accounts following a competitive pitch and, in addition to strategizing and… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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