Online video network, Netflix, has embarked on a large scale global expansion, entering more than 130 new countries including a significant portion of the Middle East and North Africa (MENA) region. Making the announcement at the ongoing Consumer Electronics Show in Las Vegas, Co-founder and Chief Executive Officer of… Read More
Jumeirah Group has appointed OMD as its search engine marketing (SEM) agency. OMD was retained the above-the-line media planning and buying account at the end of 2014 for the Jumeirah Group. The agency will now also service the brand’s SEM needs from Dubai with hubs in… Read More
“Come gather ’round people Wherever you roam And admit that the waters Around you have grown And accept it that soon You’ll be drenched to the bone…” Thus crooned Bob Dylan. By now, even my 10-year-old nephew acknowledges that our region is sailing into murky… Read More
The out of home (OOH) advertising industry in the Middle East and Africa (MEA) region has performed well in upholstering its revenue, giving some respite from the economic slowdown that the region had witnessed last year. While all aspects of the sector recorded growth, more… Read More
Falafel or Falefil? Shawarma or Shawrma? Why not both, asks Dish Network Arabic TV’s latest ad commercial ‘I Say Arabi’. Using humor and music as its key ingredients, Dish has created the campaign to sell a combination package that includes both Arabic and American TV… Read More
The year 2015 was dubbed as the ‘Reviewmageddon Year’ by many due to the large number of creative and media contracts that were up for renewal in the year. Much of this action was taking place by global brands, with an impact over most markets.… Read More
The marketing, advertising and media industry in the Middle East and North Africa (MENA) region has seen its usual share of busy in 2015. As we bid adieu to 2015, The Arabian Marketer recaps the top headlines that not only stood out but also promise… Read More
The year 2015 saw Middle East and North Africa (MENA) region creating some of its best work. The campaigns not only made a mark at regional award platforms but also stood out at a global level. A quick recap of the best campaigns seen in… Read More
To put it very simply, the 2016 New Year wish from Publicis Groupé CEO, Maurice Lévy, is a must watch. In many ways, despite the growth that Publicis Groupé and its agencies are witnessing in the Middle East and North Africa (MENA) region, the year… Read More
As the year 2015 comes to an end, it is the season for listing down some of the key trends that were seen in the marketing and advertising industry in the Middle East and North Africa region. Undoubtedly, the year 2015 is being considered as… Read More
