There are few times when you have a real ‘aha’ career moment. Small lessons that are obvious, but mean much more when you’ve slipped and learned something the hard-er way. Having started my career as a creative, I’ll never forget going to LA to shoot… Read More
Ad frauds or bot advertising is unfortunately becoming a key talking point of digital advertising as the year draws to a close. The issue is plaguing marketers and digital professionals alike as its significance and impact, is being discussed. AdLanders believed for long that digital advertising would bring nirvana of… Read More
The Dubai Lynx International Festival of Creativity announced its 2016 jury presidents. This year, the festival will also see judging in a new category ‘Creative Effectiveness. “Discussions around the effects of creativity on business continue to be had across the industry. We’re introducing Creative Effectiveness… Read More
UAE has emerged the most awarded country this year at the Warc Prize for Connection Strategy with FP7/DXB standing out with three wins for the region. MEC also got one shortlist but could not make it to the winners list. Warc, a platform observing advertising best practices,… Read More
Coca-Cola Light brought in its second series of its customized Coke Light cans, designed by four local artists across the region. The limited edition designs by Emma Boutras, Fidda Al Hussan, Faisal Al Fouzan & Raha Moharrak have been released across the UAE, Saudi Arabia… Read More
NARS, a global cosmetics brand owned by Shiseido has appointed Socialeyez as its regional social media agency. NARs has a global presence of 1.9 million Instagram followers and 1.7 million Facebook fans, the brand is branching out its social media presence in the Middle East.… Read More
Google, in conjunction with the IPG Media Lab, a division of IPG Mediabrands, released the results of the industry’s first global comprehensive branded content effectiveness study. The study found that the while consumers have a savvy POV on branded content – they realize it is… Read More
J. Walter Thompson Saudi Arabia was awarded the first ever “Vendor Award – Innovation Category” by Saudi Telecom Company’s Procurement division at STC’s fourth Vendor Day at Gitex 2015. The event that was held Dubai saw the presence of Dr. Khalid Bin Hussein Al-Bayari, STC… Read More
After being awarded one of the biggest tenders in outdoor advertising in Dubai, media giant Group Plus kicked off phase one of its 10-year contract with the installation of eight LED screens in the Dubai International Financial District area. The remaining four screens are expected to be installed… Read More
Just a month after Johnson & Johnson (J&J) handed over its North America media mandate to UM’s J3, an IPG Mediabrands’ dedicated unit for the marketer, J&J has now globally shifted all its media accounts to J3. Following the development, J3 will handle the company’s consumer goods, pharmaceuticals and medical-device segments… Read More
