According to ZenithOptimedia’s new Advertising Expenditure Forecasts, global ad spend is expected to grow 4.4% to reach US$544bn in 2015, and will accelerate to 5.3% growth in 2016, boosted by the 2016 Summer Olympics in Rio and the US Presidential elections. The ad spend is… Read More
When I arrived in the Middle East AdLand almost three years ago, the Olympics were just about to kick off in London and social media was a critical component of that process from the outset. In MENA, however, social media briefs were a separate, last-minute… Read More
Saving water has become a challenge not just in the Middle East but also across several regions in the world. Raising concern over this grave issue, a young team from Mindshare and Nissan got together to create a campaign engaging people and urging them to… Read More
Creative agency, Y&R MENA, has launched Labstore, a digitally led retail and shopper marketing network. Headquartered in Dubai, Labstore MENA will service accounts across the Middle East and North Africa, offering an integrated approach to retail marketing as the first digitally and socially driven shopper marketing agency… Read More
180 Amsterdam is based in a 400-year old canal house in Amsterdam. From this location, we work with brands from as far afield as Kobe, Japan, Colorado, Europe and the Middle East. And despite offering very different services, the one thing that unites every business… Read More
Mass media was born out of the need to connect with a wider audience. However, since the launch of the first recorded newspaper in 1690, radio in 1906 and TV in 1926, mass media has been all about one-way communication. The advent of digital media… Read More
J. Walter Thompson has officially announced the appointment of Marwan Halabi to the role of Managing Director of the agency’s operation in Kuwait. Mr Halabi will be based in Kuwait City and report in directly to Michiel Hofstee, CEO J. Walter Thompson Gulf. He takes… Read More
It can be a bit like ‘Games of Thrones’, whenever the debate of media versus message surfaces. In a digital world, power-centers have shifted. Creative agencies are embracing data and technology, a turf that their media agency counterparts have ruled since inception. The changing dynamics… Read More
Grey Group MENA kicked off ‘Hello Fame’ – a three-day management summit in Faraya, Lebanon which saw senior teams from across agency’s MENA offices coming together, celebrating their achievements as well as learning for the past experiences. During the summit, the teams reviewed global and… Read More
The World Federation of Advertisers (WFA) annual event ‘The Global Marketer Week’ will return to Asia Pacific for the third time in five years. The event will be held in Kuala Lumpur in 2016 in collaboration with the Malaysian Advertisers Association (MAA). This represents the… Read More
