With an active small and medium-sized (SMB) advertiser base that has significantly grown since the start of the year, Twitter is launching its self-serve ads platform in the Middle East & North Africa (MENA) today for SMBs by offering a new payment method via credit… Read More
French automotive manufacturer, Groupe PSA, has selected independent creative shop, Science & Sunshine, to handle creative for Peugeot in the Middle East after a long pitch process involving several agencies. The Peugeot account is a significant win for Science & Sunshine, which turns three in… Read More
On Middle East’s Mother’s Day, celebrated on March 21, Babyshop has launched a multi touchpoint initiative backed with a digitally supported campaign. In line with its philosophy to engage in meaningful conversations with its consumers, the initiative aims towards creating awareness, and taking timely action,… Read More
In the business to business (B2B) world, many marketers like to use the summer months as an excuse to slow down. But as consultants to some of the world’s leading technology companies, we work hard to push our clients to take advantage of this time… Read More
IBM has recently released the insights from its study ‘Women, Leadership and the Priority Paradox’ that stated it would still take over half a century more to achieve gender equality in the global workplace. It also said that current leaders are yet to make this… Read More
J. Walter Thompson won the debut Grand Prix in Glass Lynx at the recently concluded Dubai Lynx International Festival of Creativity, which consequently also makes it the first agency in the Middle East & North Africa (MENA) region to win an award in the category.… Read More
Bagging 47 awards, Impact BBDO was crowned Agency of the Year at the Dubai Lynx International Festival of Creativity 2019. These comprised 31 awards for the agency alone and another 16 in partnership with its sibling BBDO Lahore. Together the two walked away with eight… Read More
The Middle East & North Africa (MENA) region’s adland ended last week with festivities, celebrating Dubai Lynx International Festival of Creativity’s 2019 edition. Over 170 awards were handed out across 18 categories on the awards’ night. These included 18 Grands Prix, 24 Golds, 44 Silvers… Read More
The work entered for the Dubai Lynx International Festival of Creativity 2019 saw a Grand Prix winner in every category, resulting in agencies and companies walking away with 18 Grands Prix in the course of the evening. Around 13 different pieces of work stood out… Read More
How do you measure tears? And hugs? Such were the questions raised on the hot topic of measuring creative effectiveness by Ogilvy veteran and India’s iconic adman Piyush Pandey at the 2019 edition of Dubai Lynx. Apart from pondering about hard yet real questions like… Read More
