With just a little over two weeks to go for Ramadan 2018, brands’ preparations for the holy month are in full flow. Online and television continue to be among the most popular media that marketers are looking at to engage Ramadan audiences. In its annual… Read More
The departure of Sir Martin Sorrell from WPP has kicked off the conversation of the breakup of its market research unit, Kantar, from the holding company. Kantar is the parent brand to the likes of TNS and Millward Brown among several others. The unit also… Read More
The Omnicom Media Group MENA has continued, now for seven years, to be among the Great Place to Work UAE’s ‘Best 25 Workplaces’. This year the media holding company, led by CEO, Elie Khouri, has taken the number three spot as the best employer in… Read More
It has been two years since Zenith named Vittorio Bonori as its Global Brand President. Under his leadership, a year ago, the Publicis Media agency donned a new global brand vision and identity. The Arabian Marketer caught up with Mr Bonori to take stock of… Read More
Dubai-based independent communications agency Alisa PR is appointed to handle the PR duties of the sixth edition of Arab Fashion Week (AFW) in Dubai, along with a new office opening in Dubai, over a media ceremony on Queen Elizabeth 2 at Port Rashid. AFW is… Read More
If you have ever been in Saudi Arabia, and are familiar with the kingdom’s culture, it is impossible that you walk away from this Pepsi ad without that hair-raising experience, when a message just hits home. The results reiterate the success of the message. Since… Read More
Mai Dubai, the Dubai based bottled water company, has appointed TBWA\Raad as its lead creative agency of record after a competitive pitch process that included several leading agencies in the Middle East. The new partnership will come into effect this month and will see TBWA\Raad… Read More
The region’s own cab hailing digital service, Careem, has initiated a pitch to review its creative duties. While Careem officials did not respond to Arabian Marketer’s queries, well placed industry sources indicate that the pitch is in advanced stages. Sources also state that J. Walter… Read More
The technology sector, particularly the software sector, saw the most number of professionals leaving their companies in the year 2017, pegging the figure at 12.3 percent. This was revealed in a LinkedIn analysis as it studied sectors experiencing the highest talent turnover rates in the… Read More
Following its recent launch in Beirut, PHD is now setting up operation in Cairo, Egypt. Located in the central district of Zamalek, the new agency is the network’s fifth location in the Middle East including Dubai, Abu Dhabi and Riyadh. As per the Omnicom Media… Read More
