Any seasoned marketer knows that video is now proven to be one of the most effective content tools brands have available. Studies show that quality video content brings more people to your site, keeps them there for longer and increases the likelihood that they will… Read More
Everything is a remix. The challenge of future campaigns will be to create the process to continuously find relevant cultural pieces to build campaigns on that will resonate with your target audiences. Creative output is a remix of others’ pieces that created the foundation… Read More
Over the past few weeks the Pokemon Go craze has swept across the globe as the new hot “thing” for everyone to do irrespective of age, gender or location and this augmented reality mobile game has certainly caused a stir in media circles with stories… Read More
Ramadan is an ideal time for marketers, agencies and broadcasters to capitalize in the market space, as there is a significant impact on people’s purchasing, viewing and social behaviors. There are three key windows for opportunities: pre-Ramadan that is the time leading up to Ramadan,… Read More
Notable shopping days and periods including Black Friday in the US, and Summer Sales in France, are a major trend spreading across the globe in 2016. While Cyber Monday in the US largely recognized as online shopping day, Singles Day celebrated in China was actually… Read More
Many have questioned whether Ramadan is still worth the investment. These reasons range from notions that the essence of Ramadan is being forgotten due to the ever changing realities of daily life (as more mothers work, and families spend less and less time with each… Read More
In a month of rigorous fasting through long summer days, the disruption of normal life rhythms offers new perspectives. People aim to review their spiritual well being and reset their life compasses towards positive objectives. In the advertising realm, Ramadan has become largely superficial. Every… Read More
I have worked in advertising for the past 18 years, and have had the proud privilege to work with, and learn from, some of best global minds. Working with some of the most famous and award-winning ad agencies teaches that ‘awards’ is a way of… Read More
Authored by Ahmad Abu Zannad, Regional Strategy Director & Raja Sowan, Regional MD, Arc MEA We believe that everything that matters in our business simply starts and ends with two things — people and their behavior. People live, work, play, eat, use, consume and shop. This article explores… Read More
Hi! My name is Ala and I have the fun-est job in the world! I get paid to sit on social media eight hours a day to track the good, the not very good, the bad and the ugly. Read on for my first set… Read More
