The second day of Dubai Lynx has ended, and this place does not stop surprising me. Though I must admit that Titan the Robot is starting to be a ‘normal’ thing, but that in itself should be surprising. The first session in the Academy was… Read More
Just as soon I arrived at the Dubai Lynx International Festival of Creativity, I was taken by the environment of creativity and innovation. It is most definitely a refreshing experience, and I promised myself that I would get the most out of this opportunity. Being… Read More
It goes without saying that this year has been one of the hardest for our industry in this region. And the outlook for 2016 and 2017 is predicted to be just as tough, if not more. We’re a part of the world that is very… Read More
Content marketing has come quite far for a relatively new communication tool. To give some perspective here, if you do a quick Google search you’ll find over 300 million results for content marketing and over 62 million results for the definition of content marketing alone.… Read More
The relationship between PR professional and journalists today is under increasing strain. Reporters are taxed to the hilt, working in newsrooms that have been upended by the Web and, in many cases, for traditional newspaper companies whose business model has been blown to smithereens, also… Read More
“Come gather ’round people Wherever you roam And admit that the waters Around you have grown And accept it that soon You’ll be drenched to the bone…” Thus crooned Bob Dylan. By now, even my 10-year-old nephew acknowledges that our region is sailing into murky… Read More
With over 135 million internet users, more than 71 million active on social media and around 400 million mobile devices, the Arab world is heavily influenced by the digital revolution. In an age when conversations start and spread both on and offline, organizations have to… Read More
The second half of the year brings with it a sumptuous number of holidays and festivals. As a marketer, you must try to turn every event into a sales opportunity to uplift your bottom line. This needs planning your holiday calendar. And don’t just plan… Read More
Putting all the theory about effectiveness aside, it is about success in the real world. You are able to carry your ideas and values into the world – and are able to change it in a positive way. It’s a lot about what you communicate… Read More
There are few times when you have a real ‘aha’ career moment. Small lessons that are obvious, but mean much more when you’ve slipped and learned something the hard-er way. Having started my career as a creative, I’ll never forget going to LA to shoot… Read More
