A large body of research has been conducted on how best to integrate millennials into the workplace, including understanding how they think and the best ways in which to manage and motivate them. According to it, by 2025 millennials will make up a whopping 75… Read More
In the age of digital disruption, every company needs to think differently about their business – both to grow beyond their core markets, and to head off competition from new entrants. But often the exact skills that helped companies succeed in the past prevent them… Read More
A little over 1,500 days ago, I started my very first job. Walking into the advertising world as a young, wide-eyed girl, I was too shy to even speak and looked to avoid any form of social interaction. Dedicating my lunch breaks to my favorite… Read More
August 2, 2017 –– one of the most important dates last year. It doesn’t sound familiar or memorable. It’s not celebrated, hardly publicized. But its significance was felt by every single person on this planet. The date marked Earth Overshoot Day. A day that hasn’t… Read More
“There has never been a better time to be an e-commerce startup in the MENA or African market. Business confidence is at an all-time high” – BitRewards You may have noticed similar headlines and quotes in the media lately, speaking about the potential and the… Read More
As we brave the challenges of 2018, indicated to be among one of the tougher years on all counts, here is predicting what the rest of the year has in store. What follows are my hopes, thoughts and fears for the communications function over the… Read More
A big wave is taking over the UAE, and if you’re not riding it, you will soon be out of the game. The year 2018, touted to be a turning point for the out of home (OOH) industry, has not disappointed so far. In fact,… Read More
Ever since I joined the media industry in Dubai, about five to six years ago, there was a recurring conversation between entry to mid-level employees that I would hear, “three years, and move to client side”, “got to stick it out another year and I’ll… Read More
During Ramadan, the busiest ad season of the year, standout content that truly engages audience has the power to drive decisions for the rest of the year. The clutter on TV during Ramadan is twice the norm with ad breaks increasing up to 50 percent,… Read More
The evolving online consumer behavior had media, creative, PR, marketers, publishers and the entire agency world gravitate towards the single concept of the rise of content. Gone are the days of mass communication and the era of personalization is here, where influencers hold the key… Read More
