Marketers must meet today’s customers on their own terms, on the channels they prefer. Brands must integrate a wide spectrum of offline and online for successful ecommerce and retail strategies. According to Salesforce, it takes an average of six-eight touch points before a user becomes… Read More
Digital technology is transforming how business is conducted in the Middle East. A Cisco study found that the UAE is predicted to generate USD 53 billion over the next decade, with Dubai generating approximately USD 5 billion by 2021, as a result of capitalizing on… Read More
The new age customer is a breed that is rapidly creating a new normal, which by definition defies convention. It is not so much about newer kinds of trends that marketers will be faced with in the year ahead but the advances on some that… Read More
The way we discover and shop is constantly evolving. Bombarded with ads, overloaded with information and inundated with options, there has been a shift, particularly in younger generations, to experience more and consume less. The so-called ‘age of information’ giving way to the ‘age of… Read More
There is a constant stream of innovation affecting every aspect of our everyday lives. These ideas are changing the way we see the world and changing the world itself, driving us towards the Fourth Industrial Revolution. In this rapidly-changing era, hundreds of thousands of smartphones… Read More
‘What a small world’ – An all too familiar phrase exercised frequently in the UAE, usually to makes sense of coincidental encounters that occur between the city’s ‘global citizens’. With the inspiring and sometimes surprising interconnectivity of the country’s residents hailing from around the world,… Read More
Why are so many people unhappy at work? And how does that unhappiness impact the performance and success of an organization? These are important questions to ask as we enter what will undoubtedly be a challenging 2018. Until the 1960s, most careers were slow paced,… Read More
Recently, conversations on artificial intelligence (AI) have exploded into the tech scene, with frontrunners like Mark Zuckerberg participating in the debate. Not only Facebook’s creator believes that working with AI is a chance for us to live fuller, more comfortable lives. Also such global giants… Read More
Opinions and views from the industry play an essential role in comprehending how business leaders and decision makers are approaching developments that impact marketing and advertising. The year 2017 saw some of the most prominent industry leaders spare time to share their thoughts with AM… Read More
The advertising industry is changing and new mobile formats are emerging every day. From shorter ads to disappearing stories, these new formats are evolving the creativity game on mobile. As the adage goes, ‘creativity happens within constraints’. The question becomes how we effectively tell brand… Read More
