The Official Sponsor of FIFA World Cup Qatar 2022 TM and the global consumer electronics and whitegoods manufacturer, Hisense has signed a partnership agreement with the official streaming platform TOD, beIN Media Group’s subscription-based over-the-top (OTT) platform for the MENA region to offer a complimentary… Read More
At COP27, PepsiCo signed a strategic partnership with the Arab Youth Centre with the aim to develop regional initiatives that empower the youth and nurture future changemakers. As a first initiative, PepsiCo and the Arab Youth Center announced the launch of the ‘Arab Youth Hackathon… Read More
Four regional Augmented Reality (AR) developers – Mohamad El Asmar from Oman, Maha Aldosary and friends Ibrahim Boona and Fahad Mutlaq from Saudi Arabia have been selected by Snap Inc. and commissioned to create AR lenses for football fans, promising a highly engaging and immersive… Read More
LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, today announced an exclusive partnership with ArabyAds, a leading ad tech company, in the UAE, Saudi Arabia, and Egypt. This partnership represents the company’s expansion of its CTV advertising offering into… Read More
New fintech startup, Leap, has launched in the UAE to teach kids and teens how to make better money choices. The Dubai-based startup is on a mission to boost youth financial literacy and money management skills, targeting the unbanked population of under-18s. The app is… Read More
The association “Riga TechGirls” together with the Uzbek non-governmental organization “Tech4Impact” launches the “Female Founders Across Borders” learning and experience exchange program, that will unite 30 female founders of startups in Latvia and Uzbekistan. The program “Female Founders Across Borders” was created to provide support… Read More
Arthur D. Little (ADL) has published “The Metaverse: What’s In It For Telcos?” exploring how telcos can capture value by leveraging the metaverse. Metaverse represents a major new market for telcos with early estimates of the overall size of the Metaverse opportunity to be around… Read More
Geidea, a fintech company in the region, has announced its participation in the 2022 ‘Techne Summit’ in Alexandria as part of its commitment to unleashing SME success and participation in the digital economy by widening access to digital payment solutions. The Techne Summit is… Read More
Saudi Arabia is planning to build 328,000 electric cars per year, given its investments in the sector, Public Investment Fund (PIF) Governor Yasir Al-Rumayyan said at the Saudi Green Initiative forum held at Sharm El-Sheikh. Earlier this month, Saudi Crown Prince Mohammed bin Salman announced… Read More
The Cannes Lions have announced the launch of Entertainment Lions for Gaming. The new lion will be judged and awarded for the first time in June 2023, with Francine Li, Global Head of Marketing, Riot Games, serving as the inaugural Jury President. Simon Cook, Lions… Read More
