Amrita Sethi, the UAE’s first NFT artist has joined the advisory board of the Middle East, Africa and Asia Crypto and Blockchain Association (MEAACBA). The Advisory Board of the Association is made up of notable practitioners and business owners, who will provide advice and support… Read More
InMobi, a provider of content, monetization, and marketing technologies, has announced the appointment of regional leaders for its newly expanded partnership with Microsoft Advertising in the Middle East and Africa. To build the momentum with the recently announced partnership, InMobi has appointed Jacob Joseph as… Read More
His Excellency Shaikh Salman bin Khalifa Al Khalifa, the Minister of Finance and National Economy and Chairman of the Board of Directors of Bahrain Mumtalakat Holding Company emphasized the importance of the communications and information technology sector in supporting the national economy. In particular, he… Read More
Celebrating five years of the Snap AR community, Lens Fest, Snap’s augmented reality (AR) creator and developer conference, was held virtually on December 6-7, 2022. The annual event is a celebration of the Snapchat community, designed to inspire innovation and showcase the power of… Read More
The UAE Embassy in Riga, Latvia welcomed over two hundred friends, partners, and associates to a grand reception at Riga’s Zunda Towers to commemorate 51 years since the foundation of the United Arab Emirates. The reception, presided over by Her Excellency Hanan Al Aleeli, UAE… Read More
As the final countdown starts for the FIFA World Cup Qatar 2022™, Hisense has partnered with Brazilian football legend Kaká to launch the “Perfect Match Tour” campaign in Dubai and Qatar, with a vision to engage and excite global football fans and to build Hisense’s… Read More
The Official Sponsor of FIFA World Cup Qatar 2022 TM and the global consumer electronics and whitegoods manufacturer, Hisense has signed a partnership agreement with the official streaming platform TOD, beIN Media Group’s subscription-based over-the-top (OTT) platform for the MENA region to offer a complimentary… Read More
At COP27, PepsiCo signed a strategic partnership with the Arab Youth Centre with the aim to develop regional initiatives that empower the youth and nurture future changemakers. As a first initiative, PepsiCo and the Arab Youth Center announced the launch of the ‘Arab Youth Hackathon… Read More
Four regional Augmented Reality (AR) developers – Mohamad El Asmar from Oman, Maha Aldosary and friends Ibrahim Boona and Fahad Mutlaq from Saudi Arabia have been selected by Snap Inc. and commissioned to create AR lenses for football fans, promising a highly engaging and immersive… Read More
LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, today announced an exclusive partnership with ArabyAds, a leading ad tech company, in the UAE, Saudi Arabia, and Egypt. This partnership represents the company’s expansion of its CTV advertising offering into… Read More
