Global Web Index has taken a closer look at the attitudes of online users. In its new segmentation, Global Web Index assigns respondents to various groups based upon their attitudes, ranging from world-views and self-perceptions right through to their purchasing preferences and relationships with technology.… Read More
Marriott Hotel Al Forsan has appointed integrated communications agency, House of Comms, for its digital and PR communication as it prepares to open its doors in the first quarter of 2017. Marriott Hotel Al Forsan is located within the Al Forsan International Sports Resort in… Read More
The long history of internet censorship and imposed bans on global sites such as Facebook, Google, Twitter and YouTube among others, has led Iran to develop a unique digital ecosystem comprising both local platforms such as Telegram and global digital platforms including Instagram and WhatsApp.… Read More
Industry execs globally have been speaking about how Snap Inc will be a threat to Facebook that owns platforms such as WhatsApp and Messenger. WhatsApp’s simple nature gives it an edge over competitors when it comes to usage frequency. On a global scale eight in… Read More
The health-based wearables market has seen some notable events recently, with major player Fitbit completing a selection of acquisitions (including competitor Pebble’s software assets) and this month’s CES in Las Vegas seeing the launch of a broad range of wearable tech intended to track users’… Read More
Just before Christmas, Facebook quietly announced the arrival of a new complement to its Live capabilities: Live Audio. Data from Global Web Index indicates that there is real potential for this new feature to take off. Online radio/music already forms an important part of Facebookers’… Read More
Every single day, the world becomes more and more digital. And there is no slowing down; no reverse gear to take us back to where we came from. We are accelerating towards a future where technology enables us to control the majority of our present-day… Read More
Digital is mainstream. We are in the age of the geeks and the Middle East and North Africa (MENA) region, where legacy media dominates despite consumer trends, will see the change too. Glad that is out the way. That is after all the bottomline of… Read More
With almost half of 16-24s posting a review of a product or company online in the last month, there is a decent share of young consumers willing to potentially promote brands online. But what incentives are most likely to turn this age group into brand advocates?… Read More
Facebook’s battle against fake news, while deepening its relationship with media platform, continues in 2017. In an attempt to boost a healthy news ecosystem where journalism can thrive, Facebook has launched a program to establish stronger ties between Facebook and the news industry. The social… Read More
