The Middle East’s digital industry is currently enjoying continuous growth fuelled by increased enthusiasm from consumers who are ready to quickly embrace new digital offerings, thus transforming the region into a potential digital hub. By 2025, the Middle East is estimated to have 160 million… Read More
The chaotic world of Twitter shows no signs of getting less chaotic, illustrated by a struggling share price and a seemingly total lack of interest from potential buyers. Jack Dorsey’s highly publicized return to the helm of a company he co-founded has failed to attract… Read More
From content consumption to online commerce, social media’s influence on all the digital activities of internet users is growing. As per Global Web Index, in 2016 being an internet user is virtually synonymous with being a social networker. Data shows that nearly 98 percent online… Read More
WPP’s Data Alliance and Spotify have formed a global partnership for collaboration in data, insights, creative, technology, innovation, programmatic solutions and new growth markets. WPP now has listening preferences and behaviors of Spotify’s 100 million users in 60 countries. The multi-year deal provides differentiating value… Read More
Digital Venture and Rocket Fuel Inc have entered into a strategic alliance in the MENA region. Rocket Fuel has appointed Digital Venture as reseller of its programmatic marketing platform to distribute, promote and market Rocket Fuel services to advertisers and ad agencies across the region.… Read More
Internet company, Opera has released its State of the Mobile Web Africa 2016 Report, highlighting mobile internet trends across the continent, including consumer browsing behaviour and app usage. According to the report, Ghanaians, Kenyans, Seychellois and Mauritians are the highest data users with an average usage of… Read More
Facebook has now made it possible for businesses to link their Facebook, Messenger and Instagram accounts so that they can manage communications across all three channels in a single place, with an updated inbox. A Single Inbox For All Three Channels With the single Inbox,… Read More
Brand advocacy has increased in the online space. For many digital consumers, reviewing the products they have purchased has become the norm. Almost half say they regularly post online reviews of products, services or companies, with notable peaks among 25-34s and the top income quartile.… Read More
Online video streaming in the region is only set to pick up further. With players like Netflix making a foray in the region last year, another vindication comes with STARZ Play getting a new multi-million dollar funding investment. This investment is led by existing investors… Read More
Companies that embrace new advertising technologies and understand how they will work in consumers’ everyday lives, stand to gain a real first-mover advantage in the coming years. The third edition of ‘Targeting Tomorrow’, an Omnicom Media Group MENA initiative, the media holding company put the… Read More
