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Digital

SAP, Qatar Brings Digital Fan Experience

SAP, Qatar Brings Digital Fan Experience

9 years ago by Sana MahmudAM Tech

Technology software giant SAP, German record football champion FC Bayern Munich and Qatar’s Aspire Academy have joined hands to bring a technologically advanced fan experience through the use of real-time technology. In preparation for the mega sports events Qatar is set to host, and which… Read More

Digitization Most Common Trend In MENA: Canon Report

Digitization Most Common Trend In MENA: Canon Report

9 years ago by Kiran KidwaiAM Tech

Technology is shaping the future for businesses and digital documents. Information are both driving companies forward and challenging them in new ways. According to Canon’s Office Insights report, digital documents are essential to workplace productivity and scanning has become a vital business element and its… Read More

The Modern-Day Entrepreneur: Five Tips to Survive and Thrive

The Modern-Day Entrepreneur: Five Tips to Survive and Thrive

9 years ago by Shamim KassibawiAM Unicorns

Building a company from the ground up can be one of the hardest things to do, and there might be times where you might just want to give up. The journey of entrepreneurship can be deeply personal, making it difficult to detach your identity with… Read More

McCollins Media Kicks Off New Year With Two F&B Wins

McCollins Media Kicks Off New Year With Two F&B Wins

9 years ago by Kiran KidwaiDigital

Boutique PR and digital brand activation agency, McCollins Media, has begun the year on a good note with two F&B account wins, Indo Indo and Betawi. The agency will handle the Indonesian restaurants’ PR and social media briefs. As part of the mandate, McCollins Media… Read More

Facebookers Spend Over 2 Hrs On Social Media Daily

Facebookers Spend Over 2 Hrs On Social Media Daily

9 years ago by Kiran KidwaiDigital

Facebookers are very engaged with social media – with the average user now devoting around two hours 20 minutes to networking and messaging every day. This is a metric that continues to rise on a year-on-year basis; while back in 2012 they were spending under… Read More

Google Hires Lino Cattaruzzi As New MD

Google Hires Lino Cattaruzzi As New MD

9 years ago by Sana MahmudDigital

Google has hired Lino Cattaruzzi as its new Managing Director to join its business in the Middle East and North Africa (MENA) region. Mr Cattaruzzi comes with over twenty years of experience in the tech industry where he previously led the Google business in Mexico… Read More

OMD’s Five Key Takeaways From CES 2017

OMD’s Five Key Takeaways From CES 2017

9 years ago by Zeba MahmudAdvertising

The CES 2017 has reached its last two days. Most of the external events at the Show have now ended. And all remainder energy will now be focused on just the show floors at the Las Vegas Convention Centre and at the Sands Expo, which… Read More

97% Onliners Use Internet For Commerce

97% Onliners Use Internet For Commerce

9 years ago by Kiran KidwaiDigital

Testament to the ubiquity of online commerce, it is virtually all of the global online population who fall within the shopper segmentation, defined by Global Web Index as those who say finding products is a very important reason for going online or have engaged in… Read More

The Illusions Of Technology In Advertising

The Illusions Of Technology In Advertising

9 years ago by Rammohan SundaramContributors

Digital advertising has many buzzwords. This has been the case ever since the inception of the internet, when people went into an initial phase of money making frenzy through advertising. Over the years, in creating value for the consumers, we the saw the rise of… Read More

Uber Rides With Isobar’s Digital Republic In Egypt

Uber Rides With Isobar’s Digital Republic In Egypt

9 years ago by Sana MahmudDigital

Dentsu Aegis Network has begun the year on a busy note in the region. The agency’s digital creative agency, based in Cairo and Dubai, Digital Republic linked by Isobar, won the brief to develop and manage online content and social media services for technology giant… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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