Online security, especially for the younger audiences, has been in top discussion points and concerns in every conversation around the impact of technology in today’s times. While technology has changed the ways in which people connect, for families the basics of talking with children about… Read More
Icflix has expanded its digital footprint in Tunisia following a strategic partnership with Orange Tunisie, a subsidiary of the Orange Group. The partnership will allow Orange Tunisie customers to subscribe to Icflix and avail the selection of Jazwood (Arabic) movies and TV shows available online alongside… Read More
LINET, an European manufacturer of hospital and nursing beds as well as intensive & long-term care facilities, has appointed Blue Apple as its PR and social media agency for the UAE. Blue Apple takes up the post with immediate effect. Jiří Plecity, Managing Director, LINET… Read More
Industry experts are often asked whether creativity can keep in pace with the evolution in media, especially as marketing technology has sharpened the ammunition available to media, making it more efficient and cost effective. Criteo has attempted to find a solution in Kinetic Design that… Read More
The buzz surrounding VR and AR has been intensifying for some time, but it’s difficult to ignore the hurdles that stand in the way of it achieving mainstream adoption. The biggest of all is a lack of quality, compelling content. Investment may have poured into… Read More
Top of the marketing to do list for 2017 should be about gaining a rapid understanding of the needs, aspirations and behaviors of Generation Z, also called post-millennials and centennials. Brands will have to create better connected consumer journeys that are less intrusive with a… Read More
YouTube is joining efforts with Dubai Studio City to bring a YouTube Space, an incubator space giving YouTube creators the tools and guidance that remove barriers enabling them to innovate and experiment with content, to Dubai next year. Through this collaboration, the Middle East &… Read More
Not surprisingly, Eid Al-Adha, Ramadan and US Elections have found their way among the most talked about events by people in the UAE, on Facebook in 2016. As Facebook looks back at the year, not only has it identified the top moments of the year,… Read More
Mobile-only audience is concentrated in fast growth markets, with particular peaks in the Middle East and parts of Asia Pacific. But data also reveals that this group is predominantly young audience. Close to half of all mobile-only users come from the 16-24 age group. Members… Read More
As digital audiences mature, an interesting number from Global Web Index comes in the form of 15 percent of internet users globally, being mobile-only, implying users that do not own or use any other connected devices, with mobiles being their sole access point for getting… Read More
