Twitter is undergoing one of its more difficult times of late. After its attempt to be acquired by a larger player failed to auger desired results, even though it did give it the occasional boost in stock price, Twitter is once again at a place… Read More
The importance of YouTube’s celebrities and vloggers was reiterated when the platform acquired FameBit. In this backdrop, Global Web Index delves further into the significance of content creators. Around a quarter of YouTubers report watching celebrity videos or vloggers each month. Considering the reach of… Read More
Following a competitive multi-agency pitch, global energy conglomerate Schneider Electric has awarded it digital duties to regional digital agency hug digital in the Middle East, North Africa and Pakistan (MENAP) region. hug digital will be in charge of the digital assets of Schneider Electric in… Read More
Buzzeff.tv, an online video publisher expert, has introduced an automated, streamlined version of video ad buying to the Middle East and Africa (MEA) region. The company claims that through its programmatic offer, brands can now reach 50 million unique users per month in MEA across… Read More
Netflix caused a flurry of discussion when it announced third quarter results that exceeded both its own, and analysts’, expectations. However, Netflix’s success in more obvious certain markets. For regions such as the Middle East and North Africa, there is still significant growth potential it… Read More
Gamers in the MENA region can now stream movies and TV series by downloading the Icflix app via their Xbox One video game and entertainment system. Xbox One users will be able to subscribe to Icflix and instantly watch original Icflix Jazwood productions alongside hit TV… Read More
Data from Global Web Index shows that one in two YouTubers are watching music videos, with four in 10 watching film trailers and one in four watching news clips. A similar number are watching videos made by brands or videos posted by celebrities or vloggers,… Read More
It’s now almost 60 percent of the key Millennial group that have an Instagram account, as per data from Global Web Index. One reason why the network has become so widely known among social networkers is the likelihood of people posting their Instagram content to… Read More
WiFi UAE, a country-wide initiative enabled by du to provide WiFi access to the public, in line with UAE Vision 2021, is closing in 1.5 million sessions per month, with a quarter million unique users in the month of August alone. Almost half of the… Read More
Swiss hotel management company, Mövenpick Hotels & Resorts, has appointed Keyade Middle East, part of GroupM, to manage the company’s entire portfolio of search engine advertising campaigns worldwide. The move followed a global competitive pitch process which included several international media agencies. Keyade’s centralized approach… Read More
