In an attempt to revolutionize the way children in the Middle East access education, Unilever has struck a partnership, facilitated by Digital Republic linked by Isobar, with Nafham. Nafham is a free online educational video platform that provides students with five to 20 minute crowd-sourced… Read More
Generational differences are profound when it comes to the amount of time different age groups are spending online on a mobile. Although Millennials tend to spend the longest time online across most devices, it’s on mobile, where they really forge ahead of the older generations… Read More
Regional digital agency, hug digital, has secured the business of Tourism Development & Investment Company (TDIC), which is the master developer of major tourism cultural and residential destinations in Abu Dhabi. The agency has also deepened its relationship with Al-Futtaim Group, where several subsidiaries from… Read More
While smartphones help people stay in touch with colleagues, keep on top of their inboxes and complete urgent tasks on the move, they actually make working professionals less productive in comparison to working from desks, according to a new psychological experiment by the Universities of… Read More
Music streaming is now a widespread activity among Millennials – with more than three in four globally saying they used such a service last month. To date, Spotify, Apple Music and SoundCloud have been among the main names to watch in this space. But just… Read More
Facebook has opened up its platform for its users to now buy and sell things within the Facebook ecosystem. While commerce has been among one of the top priorities for the social media player, and some Facebook markets are seeing more action on this than… Read More
As Google gears up to follow in Facebook’s footsteps by moving away from its traditional reliance on cookies towards using logged-in data – improving its ability to track individuals and advertise across different channels, Global Web Index looks at how many devices consumers are using… Read More
A constant string of controversies have been among the highlights of 2016. The Association of National Advertisers (ANA) that had recently been in news for calling out lack of transparency in media agency dealings, is now urging Facebook for third party accreditation. ANA had added… Read More
Google’s history with social media may not be as successful as its other ventures have been but Google Allo is off to a decent start with five million downloads, on Android alone, in its launch week. Google has positioned Allo as a ‘smart messaging’ app… Read More
Media consumption behaviors vary between Millennials, Gen X and Baby Boomers, leading up to the battle between online and linear TV among these three key audiences. Data from Global Web Index indicates that Millennials remain at the forefront on online TV consumption, with this trend-setting… Read More
