In the last week, various international publications have dedicated significant news space to the hacking of Sony’s upcoming movie ‘The Interview’, the company’s decision to hold the movie’s scheduled release, only to be reversed after the President of the United States, Barack Obama, criticised the… Read More
Marketers and brand managers have always found it interesting to observe the difference in insights emerging from consumer’s search behavior and topics that people like to discuss or just stay informed about via social media platforms. While many of the topics that were most searched on… Read More
Facebook is leveraging the holiday season to create some more excitement towards its Messenger app that has recently crossed the 500 million user mark. Messenger users will have access to a new range of holiday stickers. The Messenger app, a part of Facebook’ multi-app strategy,… Read More
As the year comes to a close, IPG Mediabrand’s media intelligence division, MAGNA Global is all set with its forecasts for the year ahead. While 2015 appears to be a positive year for most markets, the Middle East and Africa (MEA) region is slated to… Read More
As the countdown to a New Year begins, it’s worth looking at the moments that 2014 would be remembered by. Search giant Google reflected on the year taking a closer look at what people searched for the most and what emerged was a list comprising victories and… Read More
Doha-based Qatar Investment Authority (QIA) has bought a huge stake in the India based ecommerce company, Flipkart. According to media reports, the investment, pegged at USD 150 million, is said to be the third round of fund-raising done by the ecommerce player. QIA also holds investments in other… Read More
Keeping the holiday season in mind, Facebook has come up with new options for its mobile app advertisers. Arguably, holiday season is one of the best times to market mobile apps, as people receive new devices as gifts. In time for holiday advertising, Facebook has brought about… Read More
Kony, Inc., a mobility company, today announced the appointment of Steven Medeiros as Vice President and General Manager of Asia Pacific and Middle East. As part of the company’s global expansion strategy, Steve will focus on building out offices and channels in the markets of… Read More
du has tied up with Microsoft to provide the first-ever Office 365 offering to UAE based small and medium businesses (SMB). With this, du has become the first telecom service provider in the UAE to offer Office 365 cloud-based productivity applications and services directly to SMB. The… Read More
OgilvyOne has been given the regional digital duties for Indigo Living as the furniture retailer looks to update its ecommerce site for its retail and commercial businesses. Indigo Living provides furnishings and interior design services with retail bases in Dubai, China, Hong Kong as well… Read More
