With social media spend expected to grow to 21.4 per cent of marketing budgets by 2019, it has become crucial for companies to increase the quality of, and reduce the time needed for, their content marketing creation and management processes. In this backdrop, Unified Inbox launched Outbox… Read More
With the Men’s Handball Championship kicking off today at host city Qatar, excitement is widespread amongst sports lovers across the globe with fans cheering for their teams with the Handball anthem #LiveItWinIt. While the video manages to reflect the love of fans for the Championship,… Read More
The keywords associated with programmatic in its current application are right message to right person at the right time for the right price. For an industry where ‘price’ matters, a lot about programmatic advertising has been confined to its role in efficiency. It would however… Read More
Make a strategic hire in the region, advertising technology company, MediaMath, has appointed Richard Beattie as its Senior Vice President Commercial for EMEA. An entrepreneurial digital marketing professional with over a decade of business leadership experience, Mr Beattie’s last work profile includes developing the marketing and social… Read More
As of Tuesday, the #UAECompassion campaign recieved AED 195 million, with the numbers increasing, to support the refugees of Levant who were affected by the winter storm, Huda, in the region, a daily report stated. The #UAE Compassion Campaign also called Tarahamu is an initiative based… Read More
While the world might be moving towards 4G, a major chunk of internet users still use 3G to connect to the web through their mobiles. Drawn these finding, a GlobalWebIndex’s quarterly report indicates that amongst the regions that are leading the way in faster data connections, Middle… Read More
Facebook is clearly kicking off the New Year with an eye on acquisitions. Shortly after the social networking site acquired speech recognition firm Wit.ai, it closed on a deal with QuickFire Networks bringing the video startup under its umbrella. While the financial details of the deal… Read More
Facebook’s decision to acquire Instagram when it did has been seen as a good one on various occasions, reiterated once again in a new survey conducted by the Pew Research Center. According to the report, Facebook’s growth in the last year has slowed down, compared to its… Read More
Digital consumption and the proliferation of social media channels have compelled marketers to focus on enhancing consumer experience to better engage audiences. From the cell phone to the desktop to physically visiting a store, consumers are entering an omnichannel world, expecting a continuity in their experience. According to a recent Forrester Consulting study,… Read More
Digital growth in Africa in 2015 is boosting many business including the retail industry. A World Wide Worx report has stated that online retailing in Africa is growing at a rapid rate with already well over 800 retail sites in South Africa alone. According to… Read More
