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Digital

Unified Inbox Attempts Faster Social Media Management Solution

Unified Inbox Attempts Faster Social Media Management Solution

6 years ago by Kiran KidwaiDigital

With social media spend expected to grow to 21.4 per cent of marketing budgets by 2019, it has become crucial for companies to increase the quality of, and reduce the time needed for, their content marketing creation and management processes. In this backdrop, Unified Inbox launched Outbox… Read More

Qatar 2015 Handball WC Anthem Celebrates Love For Sports

Qatar 2015 Handball WC Anthem Celebrates Love For Sports

6 years ago by Sana MahmudDigital

With the Men’s Handball Championship kicking off today at host city Qatar, excitement is widespread amongst sports lovers across the globe with fans cheering for their teams with the Handball anthem #LiveItWinIt. While the video manages to reflect the love of fans for the Championship,… Read More

Programmatic To Take Center Stage For Creative & Brand: Millward Brown

Programmatic To Take Center Stage For Creative & Brand: Millward Brown

6 years ago by Sana MahmudDigital

The keywords associated with programmatic in its current application are right message to right person at the right time for the right price. For an industry where ‘price’ matters, a lot about programmatic advertising has been confined to its role in efficiency. It would however… Read More

MediaMath Appoints Richard Beattie As Senior VP, EMEA

MediaMath Appoints Richard Beattie As Senior VP, EMEA

6 years ago by Kiran KidwaiDigital

Make a strategic hire in the region, advertising technology company, MediaMath, has appointed Richard Beattie as its Senior Vice President Commercial for EMEA. An entrepreneurial digital marketing professional with over a decade of business leadership experience, Mr Beattie’s last work profile includes developing the marketing and social… Read More

#UAECompassion Garners AED 195m Support

#UAECompassion Garners AED 195m Support

6 years ago by Zeba MahmudDigital

As of Tuesday, the #UAECompassion campaign recieved AED 195 million, with the numbers increasing, to support the refugees of Levant who were affected by the winter storm, Huda, in the region, a daily report stated. The #UAE Compassion Campaign also called Tarahamu is an initiative based… Read More

4G On The Rise; MEA Amongst Leading Regions: GWI

4G On The Rise; MEA Amongst Leading Regions: GWI

6 years ago by AM News DeskDigital

While the world might be moving towards 4G, a major chunk of internet users still use 3G to connect to the web through their mobiles. Drawn these finding, a GlobalWebIndex’s quarterly report indicates that amongst the regions that are leading the way in faster data connections, Middle… Read More

Facebook Adds QuickFire To Its Video Arsenal

Facebook Adds QuickFire To Its Video Arsenal

6 years ago by Sana MahmudDigital

Facebook is clearly kicking off the New Year with an eye on acquisitions. Shortly after the social networking site acquired speech recognition firm Wit.ai, it closed on a deal with QuickFire Networks bringing the video startup under its umbrella. While the financial details of the deal… Read More

Instagram User Base Grows Faster Than Facebook: Report

Instagram User Base Grows Faster Than Facebook: Report

6 years ago by Sana MahmudDigital

Facebook’s decision to acquire Instagram when it did has been seen as a good one on various occasions, reiterated once again in a new survey conducted by the Pew Research Center. According to the report, Facebook’s growth in the last year has slowed down, compared to its… Read More

Talent, Niche Offer: Barriers To Omnichannel Play In Middle East

Talent, Niche Offer: Barriers To Omnichannel Play In Middle East

6 years ago by Sana MahmudDigital

Digital consumption and the proliferation of social media channels have compelled marketers to focus on enhancing consumer experience to better engage audiences. From the cell phone to the desktop to physically visiting a store, consumers are entering an omnichannel world, expecting a continuity in their experience. According to a recent Forrester Consulting study,… Read More

Digital To Boost Finance, Retail, Education In Africa In 2015

Digital To Boost Finance, Retail, Education In Africa In 2015

6 years ago by AM News DeskDigital

Digital growth in Africa in 2015 is boosting many business including the retail industry. A World Wide Worx report has stated that online retailing in Africa is growing at a rapid rate with already well over 800 retail sites in South Africa alone. According to… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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