Google recently announced that mobile searches have surpassed desktop searches for the first time. With smartphone penetration averaging at 50 per cent across MENA countries, it is no doubt that the region is accelerating towards a mobile-first economy. Internationally messaging apps are dominating with monthly active users expected… Read More
Mobile plays a direct and compelling role in the digital economy. For people globally, mobile has become the primary form of connectivity and communication. The rapid growth of mobile, and more so mobile internet, has raised certain challenges for users. One that stands out in the current scenario is… Read More
Souq.com, an e-commerce website in the MENA region, announced the launch of the Souq.com Affiliates Program. The Affiliates Program will enable any individual or business to earn commission from sales on Souq.com which were derived from their website. Anyone, from large businesses through to individuals,… Read More
Like most markets, MENA also is working towards decoding advertising technology, and ably integrating it into marketing solutions. As programmatic and data gain attention in the Middle East and North Africa region, and play a key role in disrupting the media landscape, they are also faced with various challenges across the ecosystem. For some markets… Read More
This time, next month, if all goes well, I will be in the southern most tip of France, attending the Cannes Lions International Festival of Creativity. After all that I have read and heard about the Festival, I am thrilled at the prospect of being there,… Read More
As Arabic becomes ‘cool’ in the region, the demand for content in the local language has also increased. Combine this with the growth of mobile, and a clear trend seeing Arabic apps emerges. According to a recent On Device Research survey, UAE has the highest… Read More
Vuclip, a mobile video on demand service for emerging markets has partnered with Mazzika Group, to bring Arabic music to the mobile users. Mazzika group is a music production house in the Arab World. Mazzika Group will work with Vuclip to extend their premium music… Read More
A recent survey by global marketing and technology agency DigitasLBi reveals the latest technology trends and consumer habits that are transforming how, where and why people shop online, and what devices are mostly used when doing so. The survey, which was conducted in 17 countries… Read More
There are more than 7 Billion mobile phones worldwide. Always on and accessible everywhere, mobile devices have become central to people’s lives, mobile represents the most important screen today for end-users and it is definitely the number 1 screen for young generations, making them a… Read More
McDonald’s UAE has re-imagined the print ads of its yesteryears giving a new age twist to the retro look of 1955, when it had first announced its burgers and the product range. As a special promotion, McDonald’s has introduced a Limited Time Offer of the… Read More
