AM Marketing, Media, Advertising News in MENA
  • Home
  • Digital
  • Marketing
  • Advertising
  • Media
  • Opinion
    • AM Editorial
    • Contributors
  • Events
    • AM Events
  • JOBS
  • Print Issue

Digital

Video & Content: Beyond Just Buzzwords

Video & Content: Beyond Just Buzzwords

10 years ago by Sana MahmudDigital

For the forward looking marketer or brand owners, content has always been an important area of focus. The manner in which people, especially millennials, are consuming content today suggests a need for differentiated content strategies not only for the clutter breakers but for any brand… Read More

Organization, Motivated, Dynamic: Top Buzzwords @LinkedIn

Organization, Motivated, Dynamic: Top Buzzwords @LinkedIn

10 years ago by Kiran KidwaiDigital

LinkedIn recently revealed that ‘organization’, ‘motivated’, and ‘dynamic’ are the top three most commonly used words in the UAE. Termed as Buzzwords, LinkedIn studied the account of more than 2 million member profiles from the UAE. Interestingly, the buzzword ‘organization’ tops the list despite making… Read More

How To Create An Effective Content Marketing Strategy

How To Create An Effective Content Marketing Strategy

10 years ago by Sana MahmudAdvertising

Getting content right is among the top priorities in a marketer’s agenda. In the year ahead, this will hold even more significance in the Middle East and North Africa region. As attracting, and retaining, consumers becomes more challenging, marketers have been switching budgets from the… Read More

Identifying Consumer Signals In Digital Noise

Identifying Consumer Signals In Digital Noise

10 years ago by Sarah WalkerDigital

Social media and search traffic yield huge insights, but they are valuable only when delivered with actionable advice on how to drive brand growth. Big data is transforming the way marketers work, but with so much consumer data available today the real challenge is how… Read More

Engage Influencer For Relevant Content, Says Maker Studio’s Robbie Douek

Engage Influencer For Relevant Content, Says Maker Studio’s Robbie Douek

10 years ago by Sana MahmudDigital

A constant evolution of the media landscape is urging marketers to relinquish the tight control of their communication and advertising strategies. While that is a continued fight, lessons from the last decade reiterate a singular point of significance for all. From the time when newspapers… Read More

Positivity, Self-Awareness Among Skills To Succeed In 2016

Positivity, Self-Awareness Among Skills To Succeed In 2016

10 years ago by Kiran KidwaiDigital

As marketing, advertising and media professionals gear up for achieving their goals for 2016, professional social networking site LinkedIn has initiated a series that looks at how to bridge skill gaps. In the first post from the series, LinkedIn asked successful business leaders about the… Read More

Publicis Groupé Celebrates 90th B’Day Encouraging Digital Startups

Publicis Groupé Celebrates 90th B’Day Encouraging Digital Startups

10 years ago by Kiran KidwaiAdvertising

Publicis Groupé, founded by Marcel Bleustein-Blanchet in 1926, is celebrating its 90th anniversary this year. What started in a little Parisian apartment on Rue Montmartre, with only the founder and a secretary has today grown into one of the three largest holding companies in the… Read More

How Intel, Samsung & Logitech Engaged Twitteratis At CES

How Intel, Samsung & Logitech Engaged Twitteratis At CES

10 years ago by Sana MahmudDigital

A week ago, social media timelines were filled with live news about drones, virtual reality and self-driving cars as the annual International Consumer Electronics Show (#CES2016) took over Las Vegas. As most brands took to Twitter to update, opine and most importantly engage their audiences,… Read More

After Google & Yahoo, Microsoft-InMobi Rumors Spark

After Google & Yahoo, Microsoft-InMobi Rumors Spark

10 years ago by Zeba MahmudDigital

InMobi may be facing some interesting times in its key markets including its base market India, but the mobile ad network continues to hold appeal for potential suitors. Even though conversations of a buyout with Google and Yahoo rendered no results last year, it appears… Read More

Twitter Finally Integrates Periscope On Tweet Feed

Twitter Finally Integrates Periscope On Tweet Feed

10 years ago by Kiran KidwaiDigital

Twitter is finally giving Periscope a real-time broadcasting platform. As per the microblogging platform, since Periscope’s launch last year, people have created over 100 million live broadcasts. Twitter is bringing Periscope broadcasts — both live and replays — directly into tweets. This will offer broadcasters… Read More

  • Previous
  • 1
  • …
  • 175
  • 176
  • 177
  • …
  • 199
  • Next

Advertisement

Get AM Updates

  • Latest
  • Popular
  • Tags
  • Unilever Launches Its First Deodorant Stick Production In Saudi Arabia, Strengthening Kingdom’s Role As A Global Manufacturing Hub

    Unilever Launches Its First Deodorant Stick Production In Saudi Arabia, Strengthening Kingdom’s Role As A Global Manufacturing Hub

    September 18, 2025
  • Space42’s Ali Al Hashemi Elected Chairman Of Global Satellite Operators Association

    Space42’s Ali Al Hashemi Elected Chairman Of Global Satellite Operators Association

    September 17, 2025
  • OpEx First KSA 2025 Unites Leaders Through Operational Excellence

    OpEx First KSA 2025 Unites Leaders Through Operational Excellence

    September 17, 2025
  • BankDhofar Showcases Digital Leadership And Customer-Centric Innovation At COMEX 2025

    BankDhofar Showcases Digital Leadership And Customer-Centric Innovation At COMEX 2025

    September 10, 2025
  • Flyadeal And HTS Partner To Launch Enhanced Flexibility For Airline’s Passengers

    Flyadeal And HTS Partner To Launch Enhanced Flexibility For Airline’s Passengers

    September 10, 2025
  • DHL Supply Chain Announces Key Executive Appointments And Strengthening Of Customer-Focused Strategy

    DHL Supply Chain Announces Key Executive Appointments And Strengthening Of Customer-Focused Strategy

    September 9, 2025
  • Inaugural WHX Tech Opens With A Focus On AI And Humanity As Attendees Glimpse Vision Of Healthcare Future

    Inaugural WHX Tech Opens With A Focus On AI And Humanity As Attendees Glimpse Vision Of Healthcare Future

    September 9, 2025
  • Tahaab Rais’ Cannes Diary: Day 3 – The MENA Lions, Roaring Again

    Tahaab Rais’ Cannes Diary: Day 3 – The MENA Lions, Roaring Again

    June 24, 2015
  • J. Walter Thompson Wins Integrated Lynx Grand Prix

    J. Walter Thompson Wins Integrated Lynx Grand Prix

    March 10, 2016
  • Turning The Glocalization Philosophy On Its Head

    Turning The Glocalization Philosophy On Its Head

    July 7, 2015
  • LinkedIn’s New Apps Focus On Business & Sales

    LinkedIn’s New Apps Focus On Business & Sales

    June 30, 2015
  • Grey MENA Appoints Mike Shackle As CCO

    Grey MENA Appoints Mike Shackle As CCO

    July 5, 2015
  • Kaspersky Lab Hosts Roadshow Across MENA

    Kaspersky Lab Hosts Roadshow Across MENA

    July 2, 2015
  • Cannes Lions 2015 Kicks Off With Lessons On Fending Zombie Attack

    Cannes Lions 2015 Kicks Off With Lessons On Fending Zombie Attack

    June 22, 2015

Tags

advertising Apple Cannes Lions Cannes Lions International Festival of Creativity Dentsu Aegis Network Digital Du Dubai Dubai Lynx Dubai Lynx International Festival of Creativity Editor's Pick Emirates NBD Facebook FP7/Dxb FP7/MENA Global Web Index Google IMPACT BBDO Instagram J. Walter Thompson Leo Burnett LinkedIn Memac Ogilvy Mena Microsoft Middle East Mobile OMD Omnicom Media Group Publicis Groupe Publicis Media Ramadan Samsung Saudi Arabia Snapchat Social Media TBWA/RAAD Twitter UAE Unilever Warc WPP Y&R Dubai YouGov YouTube

Follow Us

Tweets by @arabianmktr

About

The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

Quick Links

  • Contact Us
  • Privacy Statement
  • Terms of Use
Follow Us
Back To Top