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Nigeria Most Exposed Video Market, Saudi Arabia Follows

Nigeria Most Exposed Video Market, Saudi Arabia Follows

10 years ago by Sana MahmudDigital

Digital screens seems to dominated Middle East and Africa with multiscreen users spending more time watching video on them rather than on TV. A recent global report by Millward Brown studied prominent regions in Middle East and North Africa (MENA) including Saudi Arabia and Nigeria.… Read More

Twitter’s Cost-Cutting Spree To Axe Workforce In MENA?

Twitter’s Cost-Cutting Spree To Axe Workforce In MENA?

10 years ago by Sana MahmudDigital

After a poor year of performance by Twitter, the new permanent CEO Jack Dorsey announced that the company would be laying off 366 employees, which accounts to 8 percent of the company’s workforce. The decision was issued through a memo where the CEO said a… Read More

Banks Focus On Online Strategies As Digital Payments Boost GCC’s E-Commerce

Banks Focus On Online Strategies As Digital Payments Boost GCC’s E-Commerce

10 years ago by Sana MahmudDigital

Banks in the GCC are under pressure to innovate digital services over the next two years, as cash is becoming obsolete, consumers are becoming bankers, and banks adopt “smart” solutions, according to a new report by Frost & Sullivan. As a result, the e-commerce market… Read More

Emergence of Digital Mesh & Virtual World Key Tech Trends of 2016

Emergence of Digital Mesh & Virtual World Key Tech Trends of 2016

10 years ago by Sana MahmudDigital

During a recent symposium organised by Gartner, Inc, analysts spoke on the top 10 technology trends that will be strategic for most organizations in 2016 and will have a significant impact on the organization. Factors that denote significant impact include a high potential for disruption to… Read More

Facebook Adds New Features To Push E-Commerce

10 years ago by Kiran KidwaiDigital

88 percent of the population in the Middle East visit social networking sites daily on their mobiles with Facebook leading the way with 94% users. With the high percentage seen, Facebook now wants its users to shop for clothes and other products from their mobile… Read More

Instagram Eyes MENA As The Next Big Market

Instagram Eyes MENA As The Next Big Market

10 years ago by Sana MahmudDigital

Instagram is giving special focus to the Middle East and North Africa region. The online mobile video-sharing app announced to make advertising available to more businesses, marketers in the MENA region to be able to share inspiring and creative ads with Instagram’s 400 million community… Read More

What’s Trending: Horror Show, Baseball and Poetry

What’s Trending: Horror Show, Baseball and Poetry

10 years ago by Sana MahmudAM Editorial

This week, while some Twitteratis expressed love for their favourite show, some even shared some vivid suggestions for making baseball game exciting. One of the top trends seen this week was the new season of American Horror Story: Hotel. The seasons first episode was trending… Read More

Integrated Retailer: Seamlessly Connecting Consumer Exp

Integrated Retailer: Seamlessly Connecting Consumer Exp

10 years ago by Kiran KidwaiDigital

“We live in a digital world; our lives are digital, our conversations are digital,” highlighted Ankur Gupta, Senior Director of Big Data at Sears Holdings Corporation. The 2015 edition of Future Retail Summit opened with Mr Gupta delivering the international keynote, The integrated retailer: seamlessly… Read More

Newer Opportunities As Demand For Arabic Content Increases

Newer Opportunities As Demand For Arabic Content Increases

10 years ago by Sana MahmudDigital

According to a recent research, the Arab online population is growing faster than that of online Arabic content, creating a gap that needs to be filled and prospects that local entrepreneurs are looking to grab. The research carried out by BECO Capital, a regional venture… Read More

E-com Companies In ME Can Now Tackle Abandoned Carts

E-com Companies In ME Can Now Tackle Abandoned Carts

10 years ago by Team TargetingMantraContributors

  Abandoned Cart? Not a problem anymore! Every type of business/industry has evolved. 2015 happens to be the most advanced as compared to 2000 when e-commerce really took off! We have come a long way from 2000 and everything pertaining to e-commerce, just like any… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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