Getting content right is among the top priorities in a marketer’s agenda. In the year ahead, this will hold even more significance in the Middle East and North Africa region. As attracting, and retaining, consumers becomes more challenging, marketers have been switching budgets from the… Read More
Social media and search traffic yield huge insights, but they are valuable only when delivered with actionable advice on how to drive brand growth. Big data is transforming the way marketers work, but with so much consumer data available today the real challenge is how… Read More
A constant evolution of the media landscape is urging marketers to relinquish the tight control of their communication and advertising strategies. While that is a continued fight, lessons from the last decade reiterate a singular point of significance for all. From the time when newspapers… Read More
As marketing, advertising and media professionals gear up for achieving their goals for 2016, professional social networking site LinkedIn has initiated a series that looks at how to bridge skill gaps. In the first post from the series, LinkedIn asked successful business leaders about the… Read More
Publicis Groupé, founded by Marcel Bleustein-Blanchet in 1926, is celebrating its 90th anniversary this year. What started in a little Parisian apartment on Rue Montmartre, with only the founder and a secretary has today grown into one of the three largest holding companies in the… Read More
A week ago, social media timelines were filled with live news about drones, virtual reality and self-driving cars as the annual International Consumer Electronics Show (#CES2016) took over Las Vegas. As most brands took to Twitter to update, opine and most importantly engage their audiences,… Read More
InMobi may be facing some interesting times in its key markets including its base market India, but the mobile ad network continues to hold appeal for potential suitors. Even though conversations of a buyout with Google and Yahoo rendered no results last year, it appears… Read More
Twitter is finally giving Periscope a real-time broadcasting platform. As per the microblogging platform, since Periscope’s launch last year, people have created over 100 million live broadcasts. Twitter is bringing Periscope broadcasts — both live and replays — directly into tweets. This will offer broadcasters… Read More
The conventional purchase funnel has evolved courtesy the advent of technology and the impact of digital. The year 2016 will see this trend fructify further as marketers develop clearer consumer journey maps – from awareness to purchase – in order to better integrate sales and… Read More
Giving another indication of digital adoption, the tablet market in the Middle East and Africa (MEA) region has bucked all global trends, posting a year-on-year growth of 3.3 percent, according to International Data Corporation’s ‘Middle East and Africa Quarterly Tablet Tracker’. The report shows that… Read More
