“To Make The Possible, Imagine The Impossible.” These were the words that AKQA’s Global Chief Creative Officer Rei Inamoto shared with the audience while presenting the Future Lions awards at the Cannes Lions International festival of Creativity. AKQA announced the winners of Future Lions, the… Read More
It may have been disheartening to see only one entry shortlisted in Mobile Lions at the Cannes Lions International Festival of Creativity considering that the Middle East and North Africa (MENA) region is seen as one of the fastest growing mobile markets. But the saving… Read More
After the likes of Facebook, Twitter and Tumblr, it was Tinder’s turn in 2015 to woo advertisers and agencies at the Cannes Lions International Festival of Creativity. The dating app’s Founder and President of Tinder, Sean Rad made a case for it stating that Tinder has grown to a platform that embodies four… Read More
Cannes Lions International Festival of Creativity established Innovation Lions to reward technologies and innovations that have an impact on the marketing and communication business. Lions are awarded to such things as (but not limited to) the most innovative platforms, apps, tools, programmes, hardware, products, and radical… Read More
EMC Egypt and Etisalat Misr announced an IT project to create an agile and efficient foundation for rapid business and customer growth. The telecommunications giant has deployed the EMC Federation Enterprise Hybrid Cloud Solution together with EMC ViPR Controller software-defined storage and VMware vCloud Automation… Read More
“We are moving from a world of disruption to a world of discovery,” remarked the Chief Creative Officer at Facebook, Mark D’Arcy, as he observed how marketers have the power to be in front of the people they want to connect with, through their mobiles. With the consumers’… Read More
Gearing up for the Holy month of Ramadan, Facebook announced a collaboration with the popular Arab characters of Freej, bringing to Messenger a sticker pack of the much-loved Emirati animation characters. Freej is a popular, home-produced animated television series for children and is revered across… Read More
Cerner Cororation , a health care technology has collaborated with Dubai-based Vectramind Corporation, a mobile messaging solutions provider, to create an innovative multi-channel Mobile Messaging Platform, to be utilized by Cerner clients and population members to facilitate real-time health and operational data awareness and personalized… Read More
Pepsi with OMD and Procter & Gamble with Starcom MediaVest Group have signed a deal with Google to access the most popular and engaging channels on YouTube during the month of Ramadan. The agreement will see a variety of P&G brands and Pepsi exclusively sponsor… Read More
The African region is witnessing one of the strongest increases in mobile data use in the world. With more users switching to mobile phones for normal activities, the mobile digital revolution is forcing researchers to revisit their predictions about the African market. An Internet World… Read More
