As Unilever reaches into its marketing arsenal for addressing MENA’s uncertain and complex but high growth market, Asad ur Rehman, Director Media, Middle East & North Africa, Unilever speaks to Arabian Marketer Group Editor Sana Mahmud on the company’s plans ahead… Uncertainty is the only… Read More
Kaspersky Lab hosted a series of roadshows across the Middle East and North Africa region aimed at helping local partners protect their current investments and focus more on driving business growth. Held over a period of one month and hosted across eight key cities in… Read More
In a competitive pitch against three global performance agencies, Starcom MediaVest Group has won the performance and search business for UAE-based telecommunications service provider du – one of the largest performance RFPs(Request for Proposal) across the region. “We are proud to see that the depth… Read More
Google has launched ‘My Ramadan Companion’, a digital hub that integrates Google’s technology like YouTube, Play, Maps and Search. The hub offers customized local information throughout the month of Ramadan with features that include sunset time in a given country, popular shows on YouTube, cooking… Read More
RECMA has named Vizeum as the world’s fastest growing media network in its Overall Activity Billings 2014 report published this week. Across the sixteen global agencies assessed by RECMA, Vizeum increased activity billings year-on-year by +29.1%, over 9% more than the second ranked agency. The… Read More
All brands bring out their best campaigns during the holy month of Ramadan when most Muslim consumers are spending the most. Being a time of spiritual reflection, improvement and increased devotion, Ramadan is also a social season where people celebrate and connect with family and… Read More
Service providers across EMEA have urged to accelerate and bolster their Internet of Things (IoT) infrastructure readiness in order to better innovative and deliver customer-centric services. According to Cisco, 50 billion devices and objects could be connected to the Internet by 20201. By then, IDC predicts… Read More
The growth of sensor-based data combined with advanced algorithms and artificial intelligence (AI) are enabling smart machines to make increasingly significant business decisions over which humans have decreasing control, according to Gartner, Inc. “As smart machines become increasingly capable, they will become viable alternatives to… Read More
LinkedIn has launched two new apps focussing on business developments and sales for its members. The apps – Sales Navigator App and Microsoft Dynamics plug-in for Sales Navigator – allows the member to make social selling on mobile as well as enable sales professionals to… Read More
BECO Capital, a regional venture capital firm focused on technology investments in the Gulf Cooperation Council (GCC) countries, has invested in Bayzat, a UAE-based medical insurance technology startup. Bayzat assists patients and companies in managing their health insurance in a simple, clear and accessible way… Read More
