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Digital

TBWA\RAAD Named The Most Innovative Company In Advertising By Fast Company Middle East

3 years ago by Sana MahmudAdvertising

TBWA\RAAD has been named to Fast Company Middle East’s prestigious annual list of the Most Innovative Companies in the Middle East for 2022, ranking number one in the Advertising sector. The list honors groundbreaking businesses that are making profound impact on both industry and culture,… Read More

ArabyAds Acquires Global Influencer Marketing Platform indaHash

3 years ago by Zeba MahmudAdvertising

ArabyAds, the leading AdTech company in the MENA region, has acquired global influencer marketing platform indaHash. The acquisition comes close on the heels of ArabyAds’ recent $30 Million Pre Series B funding round led by AfricInvest, which the company had said would be spent on… Read More

TikTok’s First-Ever Mental Well-Being Summit Held In Egypt

3 years ago by Sana MahmudDigital

TikTok hosted its first-ever Mental Well-being Summit in Egypt earlier this week in support of World Mental Health Day and its recently launched #EndTheStigma mental well-being campaign. Guests from across the Middle East were invited to learn more about how to safeguard their mental well-being… Read More

Latvian Technology Center Brings Innovative & Digital Latvian Projects To Riga Comm

Latvian Technology Center Brings Innovative & Digital Latvian Projects To Riga Comm

4 years ago by Zeba MahmudAM Tech

The Latvian nature is unique in Europe. Experts say twenty minutes’ drive outside of Riga and it feels that you are in Canada. But its’ not only this that remains mostly not known to the world but also the fact it is one of the… Read More

RIGA COMM: Privacy VS Personlization In The Cookieless World

RIGA COMM: Privacy VS Personlization In The Cookieless World

4 years ago by Zeba MahmudAdvertising

  The first panel discussion at Riga Comm 2022’s Digital Stage was a future-looking session that tabled the challenges & solutions in a cookieless world. Moderator LeverUP’s Daria Nemchonok kicked off the discussions by how privacy & personalisation can coexist in a cookieless world. The… Read More

GBM Launches Revolutionary Cyber Defense Program ‘GBM Shield’

GBM Launches Revolutionary Cyber Defense Program ‘GBM Shield’

4 years ago by AM News DeskAM Tech

Following the acquisition of leading cybersecurity service provider Coordinates Middle East last month, Gulf Business Machines (GBM) has announced the launch of GBM Shield, its most comprehensive cybersecurity offering to date. With October recognized as Cybersecurity Awareness Month globally, GBM Shield was introduced to regional… Read More

TikTok Launches The TikTok MENA Creator Hub To Nurture The Next Generation Of Creators

4 years ago by AM News DeskDigital

TikTok MENA announced today the launch of the inaugural TikTok Creator Hub program in the UAE, unlocking exciting opportunities for new talents to add their voice to the region’s burgeoning creative economy and contribute to a global cause. The new TikTok initiative aims to identify… Read More

Future of Shopping is here: Snap Inc. showcases new Augmented Reality technology at region’s first-ever fashion and beauty event

4 years ago by AM News DeskDigital

  Snap Inc. hosted a first-to-the-region fashion and beauty Augmented Reality (AR) event, unveiling their shopping and fashion technology features, while also showcasing the various tools on the app that can elevate the consumer journey. A pioneer in AR try-on technology, Snap unlocked a series… Read More

Uber Launches Major App Update To Help Ensure Riders Stay Safe

4 years ago by AM News DeskDigital

  Today, Uber has announced the latest steps it is taking to help improve safety on the app with the launch of the new Safety Check-Up feature. In an industry-leading move, the Safety Check-Up feature will encourage riders to complete their safety profile by turning… Read More

Abu Dhabi Government To Showcase More Than 100 Innovative Digital Initiatives And Projects At “GITEX Global 2022”

4 years ago by AM News DeskDigital

The Abu Dhabi Government is set to participate for the 11th time in the 42nd edition of “GITEX Global 2022”, which will be held for 5 days between 10 and 14 October at the Dubai World Trade Centre. More than 30 government and academic entities… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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