Careem and Visa have moved beyond just promotional offers for Dubai Shopping Festival (DSF). Visa is among one of the key sponsors for the Festival, which is a key event for retailers across the Emirate. DSF also sees tourists from across the world come in… Read More
Talent acquisition will continue to be a key focus for MENA companies in 2017 and recruiters will be even busier this year, focusing on quality of hiring. Jobs pertaining to operations, sales and engineering will be the highest priority roles to fill in 2017. This… Read More
The second phase for choosing AM Person of the Year kicks off today. In the first year, more than 500 media, advertising and marketing professionals, from over 150 companies, have sent nominations for who they believe should be crowned AM Person of the Year. AM… Read More
As another year of opportunities and challenges nears its end, The Arabian Marketer (AM) is taking a look at the industry captains who have made a difference to the marketing and advertising business in the Middle East and North Africa (MENA) region. AM has launched… Read More
Warc, the global marketing intelligence service, pointed out that Artificial Intelligence (AI), defined as the ability of computers to take on tasks that have previously required human intelligence to complete such as speech recognition or interpreting data, will have a major impact on the marketing… Read More
Mövenpick Hotels & Resorts has refreshed its brand identity in order to reflect the quality, relaxed confidence and amiable efficiency of today’s Mövenpick. London’s strategic brand design agency Bulletproof was briefed to create the new visual identity, and went back to Mövenpick’s roots for inspiration.… Read More
UAE brands are going global and in the market itself, some of these brand are among the more preferred names for the consumers. Home grown UAE brands have dominated YouGov BrandIndex’ first UAE Brand Advocacy rankings, which ranks brands that receive the highest recommendations from… Read More
Commercial Bank of Dubai (CBD) is going aggressive on its digital presence for its customers. Powered by CBD, CBD Now, the newly created digital identity, opened its digital doors to customers. The new digital bank, which will target Millennials and digitally connected customers, is placing… Read More
Top of the marketing to do list for 2017 should be about gaining a rapid understanding of the needs, aspirations and behaviors of Generation Z, also called post-millennials and centennials. Brands will have to create better connected consumer journeys that are less intrusive with a… Read More
Funded by The Coca-Cola Foundation, the AED 2.3 million partnership between Cass Business School and The Coca-Cola Foundation will support four women MBA scholars with exceptional potential to lead global women’s leadership development efforts. Scholarship recipients will be drawn from each of Cass Business School’s… Read More
