If you are living in UAE, going for your regular jog or walk can be more fruitful than just keeping fit, now you can shop too for free! Peak Performance, an outdoor sports brand, has come up with a unique and innovative geo-location campaign for… Read More
Change is no stranger to us; we look at things and see changes every day, and we are not afraid of it. But when the pace of change picks up, comfort zones are challenged. This is the change in evolution that Osman Sultan, CEO, du… Read More
Nothing quite teaches as experience, and there is no better pool to draw from in order to bring one’s own unique signature to work. Amongst the many words of advice that David Carson, Creative Director, Designer, David Carson Design had to impact at the Dubai… Read More
Dubai Lynx has named Henkel, the global manufacturing company known for some of MENA’s best known brands, as the Advertiser of the Year 2015 who will be honored at the Dubai Lynx Awards. Praising Henkel, Philip Thomas, CEO of Lions Festivals, commented, “Henkel is worthy… Read More
The Saudi Film festival is soon going to begin its second edition on February 20 at Dammam in the Kingdom of Saudi Arabia (KSA). Eighty films are likely to be projected during this festival; the organizing committee is in the process of finalizing on the films.… Read More
Much has been researched, written, analyzed and spoken about a digital versus traditional media world. The algorithms change every day, even if the principles of the business don’t and this only means that to stay on top of the game, it is important to pay… Read More
Research Consultancy, TNS, has appointed new leadership for its key regional business operations in the Middle East. The firm has promoted Stephen Hillebrand to be the CEO for Middle East region. He takes over from Steve Hamilton-Clark who had been at the helm for the past… Read More
Understanding the new consumer is a subject that brands are putting a premium on. The new ways of the Millennials, the role of technology in connecting, the rise of new powers and new subjects that consumers are becoming conscious about are only some of the… Read More
The world watched in awe as Downtown Dubai lit up in a breathtaking view of six-part firework, laser and record-breaking LED show to welcome 2015. While an estimated 1.5 million people, from all across the world, are said to be around the Burj Khalifa to… Read More
The World Federation of Advertisers (WFA) is taking its annual affair, Global Marketer Week (GMW), to Morocco in its forthcoming edition, reiterating the importance of the North Africa region for global marketers. In partnership with the Association of Advertisers in Morocco (GAM), WFA has lined up some high-profiled… Read More
