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OSN Designs Channel Catering To ‘Binge’ Viewing

OSN Designs Channel Catering To ‘Binge’ Viewing

6 years ago by Asma WangdeDigital

OSN has unveiled a new OSN ‘Binge’ channel, offering viewers a TV destination for an uninterrupted marathon-viewing experience. Launching on April 1, 2019, OSN Binge Channel will kick off with shows like ‘Game of Thrones’ (seasons 1 to 7), with five episodes aired back-to-back every… Read More

Gender & Employee Equality Are The Same: Susan Jain, IBM

Gender & Employee Equality Are The Same: Susan Jain, IBM

6 years ago by Sana MahmudAdvertising

IBM has recently released the insights from its study ‘Women, Leadership and the Priority Paradox’ that stated it would still take over half a century more to achieve gender equality in the global workplace. It also said that current leaders are yet to make this… Read More

Advancing Women Still Not Priority For Companies: IBM

Advancing Women Still Not Priority For Companies: IBM

6 years ago by Sana MahmudAdvertising

Leadership gender gap in the global workplace continues to persist because organizations have yet to make advancing women a formal business priority. This was stated in the IBM study ‘Women, Leadership, and the Priority Paradox’ The global study, conducted by IBM Institute for Business Value… Read More

‘MBC Hosts’ Launches At Dubai Lynx

‘MBC Hosts’ Launches At Dubai Lynx

6 years ago by AM News DeskMedia

MBC Group is launching ‘MBC Hosts’, a series of talks featuring personalities from around the world who have contributed to the shaping of key industries. The media world will witness the debut of the platform at Dubai Lynx 2019 with businessman Steve Harvey. The Emmy… Read More

M&E Soars To Top Three In UAE’s Most ‘Intimate’ Industries

M&E Soars To Top Three In UAE’s Most ‘Intimate’ Industries

6 years ago by Zeba MahmudAdvertising

The media and entertainment (M&E) industry in the UAE is evidently doing the right things to tap on consumer’s emotions. According to the largest study of brands based on emotions, the sector saw an unprecedented rise to the top three among 15 industries researched in… Read More

WAN-IFRA ME Tables Credibility & Tolerance In Publishing

WAN-IFRA ME Tables Credibility & Tolerance In Publishing

6 years ago by AM News DeskMedia

The key theme at the 14th edition of the World Association of Newspapers and News Publishers (WAN-IFRA 2019) Middle East Conference is around the age of the audience. From the impact of digital to the steps taken in the news and publishing industry in UAE’s… Read More

Shams Is All Set With The UAE Ent Experience

Shams Is All Set With The UAE Ent Experience

6 years ago by Sana MahmudDigital

Sharjah Media City (Shams) has officially launched The UAE Entertainment Experience. This native project in the film production industry, is touted as first of its kind in the Arab World. “Revealing the start of the work on the first Emirati and Arabic film is an… Read More

CABSAT To Demystify Trends Fueling Convergence 3.0

CABSAT To Demystify Trends Fueling Convergence 3.0

6 years ago by AM News DeskDigital

As global audiences demand more personalized experiences both in terms of content and platform, the entertainment and media (E&M) industry is in the midst of a significant shift. The development of mobile and streaming technologies has sparked a change in consumer behavior, thrusting the industry… Read More

Zain KSA Readies For Own Video Streaming Service

Zain KSA Readies For Own Video Streaming Service

6 years ago by Asma WangdeAM Tech

Zain KSA and Huawei are partnering towards implementing a ‘to Home’ video streaming service platform and infrastructure. The development comes on the back of a Memorandum of Understanding (MoU) signed between Zain and Huawei on the sidelines of Mobile World Congress in Barcelona. This project… Read More

Starz Play Signs Asda’a BCW As Communications Partner

Starz Play Signs Asda’a BCW As Communications Partner

6 years ago by Asma WangdeDigital

Asda’a BCW will manage Starz Play’s strategic PR and communications function and outreach throughout the GCC, North Africa and Levant

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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