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MBC’s Waleed Al-Ibrahim Awarded  Dubai Lynx ‘Advtg Person Of The Year’

MBC’s Waleed Al-Ibrahim Awarded Dubai Lynx ‘Advtg Person Of The Year’

11 years ago by Asma WangdeMedia

The MBC Group Chairman Sheikh Waleed Al-Ibrahim was awarded ‘Advertising Person of the Year’ at the Dubai Lynx Internatioanl Festival of Creativity for his outstanding contribution and achievements in developing the media industry and enhancing the advertising scene in the MENA region. The award is… Read More

The Year Of The Prepared Marketer

The Year Of The Prepared Marketer

11 years ago by Zeba MahmudAdvertising

The Middle East and North Africa (MENA) region ended 2015 on what some may call neutral, and others slightly below expectations, growth rate. But not everyone is complaining. The year brought good news to some of the players in the region, reiterating that even tough… Read More

Sky News Arabia Live On Canadian Cable

Sky News Arabia Live On Canadian Cable

11 years ago by AM News DeskMedia

After starting its services in Paris and United States few days back, Sky News Arabia has expanded its footprint to Canada with the 24-hour Arabic news channel. This news channel will be available on Canadian cable television service, Rogers Cable. Similar to the deal with… Read More

Icflix Eyes Apple TV Users With New App

Icflix Eyes Apple TV Users With New App

11 years ago by AM News DeskMedia

Movie streaming service of Middle East and North Africa (MENA), Icflix, is now available on the Apple TV. Built from the ground up by the in-house team, the new Icflix app for the Apple TV will allow users to sign up for the service. “Icflix is all… Read More

Twitter Leverages Award Platforms To Build On The Live Mktg Proposition

Twitter Leverages Award Platforms To Build On The Live Mktg Proposition

11 years ago by Sana MahmudDigital

Twitter is continuing to build on its ‘Live’ proposition. The intention was made clear in its recent earning report where Twitter CEO Jack Dorsey had said that the one word to describe Twitter is Live. To spread the thought in MENA, Twitter had first announced… Read More

Quest Arabia’s High Velocity Tweet For ‘Nabd Al Moghamara’

Quest Arabia’s High Velocity Tweet For ‘Nabd Al Moghamara’

11 years ago by AM News DeskMedia

Quest Arabia hit the right chord with social Media when it tweeted the name of its latest show while skydiving from 13,000 feet at over 200 km/hr. The high velocity tweet from Skydive Dubai was an interesting way to target audience for the show, ‘Nabd… Read More

Ipsos, Mediaquest Partner For Online Audience Measurement

Ipsos, Mediaquest Partner For Online Audience Measurement

11 years ago by AM News DeskDigital

Ipsos has been awarded the online and digital business of Mediaquest to begin this month. The newly signed agreement entails that Mediaquest shall work exclusively with Ipsos, as data providers and market research analysts covering numerous areas. This includes online audience measurement, a hybrid approach… Read More

Capgemini Ties Inspiration To Innovation In Latest Commercial Push

Capgemini Ties Inspiration To Innovation In Latest Commercial Push

11 years ago by Sana MahmudMedia

Capgemini has kicked-off a series of videos, telling inspiring stories about innovation. The videos, created by Publicis & Turner Commercial Productions, CNN International Commercial’s in-house creative division, are aired on the channel with the objective of engaging CNN’s global audience through its property ‘Innovators Race’… Read More

Ooredoo Replaces Mozaic TV To Up Home Ent Offer

Ooredoo Replaces Mozaic TV To Up Home Ent Offer

11 years ago by AM News DeskMedia

With the help of some of Qatar’s best-loved celebrities, Ooredoo has replaced its home entertainment offer, Mozaic TV, with Ooredoo TV. The new multiscreen service has been designed as an evolution in home entertainment services, combining apps, on-demand and live television in one easy-to-use box. Ooredoo TV service will… Read More

OSN, Gulf Film Sign 6Yr Exclusive Partnership

OSN, Gulf Film Sign 6Yr Exclusive Partnership

11 years ago by AM News DeskMedia

In continuation with its development strategy, OSN has teamed up with Gulf Film, a distributor of major studio productions and independent movies. The two have signed a six-year exclusive partnership through 2021 for premium film content. The partnership is underlined by OSN’s acquisition of the entire… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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