Giving an opportunity to students, entrepreneurs and businesses to show their innovation, United Arab Emirates Vice President, Prime Minister and ruler of Dubai Sheikh Mohammed bin Rashid Al Maktoum has launched UAE Innovation Week. The Week which will run from November 22 to November 28… Read More
du experienced an increase of 35 per cent voice and 11 per cent data traffic over its network during Eid, when compared with the same period last year. According to the telecom, it saw a spike in communication across multiple channels during Eid week, when… Read More
In a move to support the growth of the region’s communications profession, the Middle East Public Relations Association (MEPRA) has set up an a designed to offer a set of training courses and solutions to communications professionals across the region. The Academy is part of… Read More
du Live! in association with HTC, which is the official smartphone partner, is going to start the pre-sale of tickets for Dubai Music Week on August fifth and sixth. The telecom provider will also launch a number of contests for customers to win tickets to… Read More
\As the role of PR evolves, the industry’s need for fresh thinking becomes apparent. PR has grown manifold with communication professionals going beyond securing visibility to managing real time engagement with audiences using modern day communication tools. While trends keep changing according to different markets, the… Read More
Etihad Airways, the national airline of the United Arab Emirates (UAE), has appointed the Cheil Network to handle its global digital and social marketing activities, following a competitive pitch process held last month. Cheil is now responsible for delivering Etihad Airways’ strategy and creative in… Read More
B-roll is often mentioned, but how many PR professionals actually use it? Or importantly, how many actually know what it is? Well in short, B-roll can be the difference between clinching that slot on a TV or online channel or a journalist pressing the delete… Read More
Media tattlers and the know-it-all Madmen talk about fluid consumer expectations, but have they rolled up their sleeves and begun walking the talk yet? Why are media agencies solely accused for not taking this model into action? Rewinding a few years back to the haunting… Read More
To say that social media is transforming the world, is stating the obvious. Nonetheless, that is the first thing that comes to mind while looking at the conversations that followed after Snapchat listened to its Muslim users, and featured Mecca on July 14, 2015. The #Mecca_Live… Read More
As the Arabian consumer reclaims pride in local culture and nuances, the Arabian Marketer puts a lens on what is defining MENA’s creative fabric. As communication goes beyond technology ‘newness’, Arabian consumer’s aspirations are coming forth. The highlight of MENA’s creative journey is the evolution from… Read More
