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Nigeria Most Exposed Video Market, Saudi Arabia Follows

Nigeria Most Exposed Video Market, Saudi Arabia Follows

11 years ago by Sana MahmudDigital

Digital screens seems to dominated Middle East and Africa with multiscreen users spending more time watching video on them rather than on TV. A recent global report by Millward Brown studied prominent regions in Middle East and North Africa (MENA) including Saudi Arabia and Nigeria.… Read More

Twitter’s Cost-Cutting Spree To Axe Workforce In MENA?

Twitter’s Cost-Cutting Spree To Axe Workforce In MENA?

11 years ago by Sana MahmudDigital

After a poor year of performance by Twitter, the new permanent CEO Jack Dorsey announced that the company would be laying off 366 employees, which accounts to 8 percent of the company’s workforce. The decision was issued through a memo where the CEO said a… Read More

Banks Focus On Online Strategies As Digital Payments Boost GCC’s E-Commerce

Banks Focus On Online Strategies As Digital Payments Boost GCC’s E-Commerce

11 years ago by Sana MahmudDigital

Banks in the GCC are under pressure to innovate digital services over the next two years, as cash is becoming obsolete, consumers are becoming bankers, and banks adopt “smart” solutions, according to a new report by Frost & Sullivan. As a result, the e-commerce market… Read More

Emergence of Digital Mesh & Virtual World Key Tech Trends of 2016

Emergence of Digital Mesh & Virtual World Key Tech Trends of 2016

11 years ago by Sana MahmudDigital

During a recent symposium organised by Gartner, Inc, analysts spoke on the top 10 technology trends that will be strategic for most organizations in 2016 and will have a significant impact on the organization. Factors that denote significant impact include a high potential for disruption to… Read More

Facebook Adds New Features To Push E-Commerce

11 years ago by Kiran KidwaiDigital

88 percent of the population in the Middle East visit social networking sites daily on their mobiles with Facebook leading the way with 94% users. With the high percentage seen, Facebook now wants its users to shop for clothes and other products from their mobile… Read More

Instagram Eyes MENA As The Next Big Market

Instagram Eyes MENA As The Next Big Market

11 years ago by Sana MahmudDigital

Instagram is giving special focus to the Middle East and North Africa region. The online mobile video-sharing app announced to make advertising available to more businesses, marketers in the MENA region to be able to share inspiring and creative ads with Instagram’s 400 million community… Read More

Diamandis Advise To Businesses: Go Bold Or Go Home

Diamandis Advise To Businesses: Go Bold Or Go Home

11 years ago by AM News DeskMedia

During the du CEO Forum 2015, participants will be armed with knowledge and expertise dispensed by one of the 21st century’s groundbreaking futurists, Peter Diamandis. With his go big, create wealth and impact the world attitude, Mr Diamandis will be inspiring entrepreneurs and prescribing an… Read More

Jennifer Aniston Back As Chirpy ‘Rachel’ In Emirates New TVC

Jennifer Aniston Back As Chirpy ‘Rachel’ In Emirates New TVC

11 years ago by Sana MahmudAdvertising

The much awaited Emirates campaign featuring Hollywood actress, director and producer Jennifer Aniston is out. Keeping in mind the fame that Jennifer Aniston received from the chirpy character of Rachel, Emirates cashed on to it and presented the one minute TVC. The Golden Globe and… Read More

Integrated Retailer: Seamlessly Connecting Consumer Exp

Integrated Retailer: Seamlessly Connecting Consumer Exp

11 years ago by Kiran KidwaiDigital

“We live in a digital world; our lives are digital, our conversations are digital,” highlighted Ankur Gupta, Senior Director of Big Data at Sears Holdings Corporation. The 2015 edition of Future Retail Summit opened with Mr Gupta delivering the international keynote, The integrated retailer: seamlessly… Read More

Newer Opportunities As Demand For Arabic Content Increases

Newer Opportunities As Demand For Arabic Content Increases

11 years ago by Sana MahmudDigital

According to a recent research, the Arab online population is growing faster than that of online Arabic content, creating a gap that needs to be filled and prospects that local entrepreneurs are looking to grab. The research carried out by BECO Capital, a regional venture… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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