Grey Group EMEA has won the Agency of the year award at the Euro Effies. The agency bagged three Gold awards, four Silvers and two Bronzes. The agency was also rewarded with Euro 100,000-worth of free advertising spots from Euro Effies partner, Euronews. Gold awards were awarded to ZenithOptimedia for… Read More
With the lift on sanctions, Iran may well be on its way to be the biggest market joining the global economy. The upsurge of this can lead to billions of dollars worth of business from local and foreign companies taking place in the country and… Read More
The general perception for Twitter at the moment may not be at its brightest best but the micro blogging platform appears to be honing its energies, and capitalizing, on its strengths. A move in this direction has come with the launch of Twitter Polls. According… Read More
Today, data has become one of the most important aspect for brands seeking to understand consumers and deliver personalised marketing. As data consumption and processing increases, marketers are becoming increasingly respectful of consumer privacy, and how they handle personal data. A recent research by the… Read More
Middle East boardrooms are urged to adopt real-time data solutions to compete in the region’s digital economy, set to double to USD 30 billion by 2018, business experts announced at GITEX Technology Week 2015. With the growth in digital Islamic services, such as mobile apps,… Read More
“It’s 11:59pm on the eve of the artificial intelligence (AI) revolution and one of the first industries to be impacted is marketing.” This was the opening statement at PHD UAE’s BrainScape, an annual thought-leadership conference which focussed on Artificial Intelligence. Kevin Slavin, founder of Playful… Read More
The 2016 edition of the Dubai Lynx festival is expanding to launch new content streams. Looking at the focus that the region is receiving from marketers and brands, this time the festival will have four exclusive content stages. The stages will include the Inspiration Stage, Regional… Read More
Looking to the future of the region’s connected digital economy, senior executives for across the technology industry came together at the 15th anniversary of Huawei Middle East. The day’s honored guest was H.H. Sheikh Hasher bin Maktoum Al Maktoum, Director General of Dubai’s Department of… Read More
Dubai’s much awaited tech-fest went underway in the the city at World Trade Centre and is nothing less than what everyone had expected. With several tech companies showcasing their latest products and technology at the fest, GITEX gave the visitors all – from flying drones,… Read More
Qataris replace Singaporeans as the richest built asset population, with a built asset wealth of USD 198,000 per capita compared to USD192,000 in Singapore. With investments in infrastructure, residential and non-residential buildings, Qatar’s built asset wealth will continue to grow at double digital levels for… Read More
