He Named Me Malala, an intimate portrait of Nobel Peace Prize Laureate Malala Yousafzai, will make its Middle Eastern debut on October 15, the closing night of the prestigious Beirut International Film festival. The film, directed by Academy Award winner Davis Guggenheim, gives an… Read More
Hills Advertising, Elevision and out of home (OOH) communications agency Posterscope and Blue 449 have partnered in Project Everyone, the brainchild of filmmaker and Comic Relief founder Richard Curtis. Project Everyone aims to share the United Nations sustainable development goals with seven billion people over… Read More
According to a recent survey by Vuclip, the use of social networks and instant messaging platforms for mobile video sharing is increasing. The report findings provide insight into consumer behavior associated with sharing videos on mobile. 38 percent of respondents indicated that they share videos… Read More
In a move placing its Dubai hub as one of the Havas Village global spearheads, Havas Worldwide Middle East has launched a new integrated communications model in the region. The concept brings together the previously separate strategy, creative, digital, media and PR disciplines and enables… Read More
On the occasion of the World Alzheimer’s Day, Starcom MediaVest Group launched three visual campaigns in an attempt to eradicate the disease and spread awareness. The campaign, carried out in partnership with Project We Forgot, Good Health Arabia and Getty Images, used the popular… Read More
Mondelēz International has launched a new campaign for its brand Oreo in the region after successfully running the moments campaign globally. The biscuit company’s Wonderfilled campaign is an attempt to reawaken people’s inner child. The brand says that the purpose is to build positive outcomes from… Read More
Google has launched a Middle East edition of its online marketing data platform ‘Think with Google’. The site, which offers analysis and insights for the marketing industry, was introduced in tandem with new research focused on UAE consumer decision making called moments that matter. The… Read More
Eros Group, a distributor of brands including Samsung, Hitachi, TCL and Linksys, has launched a new online shopping website allowing customers to purchase everything from mobile phone accessories to home theatre systems and washing machines online. The website has a range of products including home… Read More
According to a survey held by Gartner, there is an increasing gap between businesses which have already taken digital initiatives and those which are still under the planning stage. While the gap continues to widen, the survey shows that digital business leaders are way ahead… Read More
Kaspersky Lab has expanded its presence in the Kingdom of Saudi Arabia to bring its technologies closer to customers and partners in the country. Together with local partner Miatech, the company has established a dedicated team of specialists at the office in Riyadh. The announcement… Read More
