JCDecaux is gearing up for a change of guard in its Middle East operation. The outdoor agency’s Director of Mergers & Acquisitions and Development, Martin Sabbagh will now lead the company in the Middle East after being appointed as the new CEO for the region.… Read More
Turner Broadcasting has promoted Tarek Mounir to the newly created role of General Manager, Turkey, Middle East, North Africa, Greece and Cyprus. Reporting to Rani R Raad, Turner Broadcasting Managing Director for the region, Mr Mounir will have oversight for all operational and business functions… Read More
Carat MENA and Gulf Marcom Group, one of the first marketing communication group set up in Bahrain have inked a partnership Gulf Marcom Media House will represent Carat’s interests in the market. The move is part of Carat’s expansion in the MENA region. Gulf Marcom… Read More
Facebook is leveraging the holiday season to create some more excitement towards its Messenger app that has recently crossed the 500 million user mark. Messenger users will have access to a new range of holiday stickers. The Messenger app, a part of Facebook’ multi-app strategy,… Read More
As the year comes to a close, IPG Mediabrand’s media intelligence division, MAGNA Global is all set with its forecasts for the year ahead. While 2015 appears to be a positive year for most markets, the Middle East and Africa (MEA) region is slated to… Read More
The World Federation of Advertisers (WFA) is taking its annual affair, Global Marketer Week (GMW), to Morocco in its forthcoming edition, reiterating the importance of the North Africa region for global marketers. In partnership with the Association of Advertisers in Morocco (GAM), WFA has lined up some high-profiled… Read More
Ending a nine-year old partnership with OMD, Middle East’s telecom brand, du, has roped in Starcom MediaVest Group as its media buying and planning duties, post a multiagency pitch. The mandate also includes the digital mandate for the brand for 2015. Starcom MediaVest officials have confirmed the development, reinstating du’s… Read More
Following a multiagency pitch process, personal care products company, Combe Asia Pacific, has appointed MEC as its media agency. Combe APAC is a subsidiary of Combe International that owns global brands including Just For Men and Vagisil. MEC also works with Combe in several markets in Europe and… Read More
National Bonds Corporation, the Sharia’a-compliant savings and investments company in the UAE has partnered with du, the official WiFi provider of Dubai Smart City, to utilise the landing page of it complimentary Premium WiFi that will be provided in Dubai International Financial Centre and the Global… Read More
While fireworks marked UAE National Day celebrations across the seven emirates, search giant Google partnered with the National Archives of the Emirates to bring alive the patriotic feeling of the Emiratis on its Google Homepage. The standard multi colored Google logo was replaced with the… Read More
