This week on Twitter, it was all about love. Love for their nation, love for their superstar and love for favourite tweets. The tech savvy people of the Arab world take to social media to express their thoughts. The week saw Twitteratis expressing their love… Read More
The Benghazi Committee debate did to Hillary Clinton what iMac, iPod did to Apple. After a not-so-good summer campaign, the Thursday debate turned out be Clinton’s best ad campaign yet. If critics have been silenced and experts are already seeing Hillary Clinton being sworn in… Read More
From Marketing Kingdom Middle East to Back to the Future, the week saw Twitteratis voicing opinion on both the subjects. Earlier this week, the Marketing Kingdom Middle East second edition was trending in Qatar. Marketing experts from Twitter, Yahoo!, the Body Shop, eBay, Cambridge University and Virgin… Read More
This week, while some Twitteratis expressed love for their favourite show, some even shared some vivid suggestions for making baseball game exciting. One of the top trends seen this week was the new season of American Horror Story: Hotel. The seasons first episode was trending… Read More
Over the years, advertising has lost its psychological influence and subliminal power. These days, consumers and the public in general value the information they find in respectable media sources. Featuring in the news section costs significantly less than running an advertisement. In today’s competitive business… Read More
Abandoned Cart? Not a problem anymore! Every type of business/industry has evolved. 2015 happens to be the most advanced as compared to 2000 when e-commerce really took off! We have come a long way from 2000 and everything pertaining to e-commerce, just like any… Read More
Less than six months after Etihad introduced Hollywood star Nicole Kidman as its brand ambassador, FRIENDS star Jennifer Aniston signed a $5 million global brand endorsement deal with Emirates. Last week the airline announced it will be spending approximately $20 million to run advertisements featuring… Read More
The global economy is feeling the aftermath of the financial crisis in the world’s second largest economy – China. The Middle East and North African region is not only putting up a brave front but is also exploring any opportunities that can come in the midst of the China crisis.… Read More
Amongst several tweets by people on their favourite football player, the week saw women ruling the trends. The release of the upcoming Bollywood movie trailer Jazbaa trended and the week ended on a serious note with the world observing Women’s Equality Day. Women’s Equality Day… Read More
Here’s a question: as a leader do you need to know what’s happening in your employees’ personal lives? Do you need to know if someone is getting a divorce or planning to buy a house? Of course! Only when you know what your employees are… Read More
