Social Media is the tool to go with when you want to deliver your message to large audience, usually, with affordable cost that doesn’t implicate huge impact on the marketer’s budget. This cost comes usually with mass reach comparatively with traditional media such as print… Read More
Many companies in the UAE are looking for digital marketers. For some, it’s a completely new area to hire in. We, folks from digital, are a bit different from more traditional roles you have been hiring before. If you want to make sure, your first… Read More
While people of all ages share the goal of maintaining a sustainable and healthy planet, it is the youngest members of the global population who can have the longest influence and make the biggest contribution to sustainable living. Today youth in the UAE have a… Read More
A large body of research has been conducted on how best to integrate millennials into the workplace, including understanding how they think and the best ways in which to manage and motivate them. According to it, by 2025 millennials will make up a whopping 75… Read More
In the age of digital disruption, every company needs to think differently about their business – both to grow beyond their core markets, and to head off competition from new entrants. But often the exact skills that helped companies succeed in the past prevent them… Read More
A little over 1,500 days ago, I started my very first job. Walking into the advertising world as a young, wide-eyed girl, I was too shy to even speak and looked to avoid any form of social interaction. Dedicating my lunch breaks to my favorite… Read More
August 2, 2017 –– one of the most important dates last year. It doesn’t sound familiar or memorable. It’s not celebrated, hardly publicized. But its significance was felt by every single person on this planet. The date marked Earth Overshoot Day. A day that hasn’t… Read More
Internet users spend an average of 135 minutes per day on social media. For many, it’s become our morning wake up ritual, daily commuting habit and before bedtime routine. Not to mention all those checkups in between. Now Facebook and Instagram are giving us a… Read More
“There has never been a better time to be an e-commerce startup in the MENA or African market. Business confidence is at an all-time high” – BitRewards You may have noticed similar headlines and quotes in the media lately, speaking about the potential and the… Read More
A Decemberish Thursday 7:15 PM, a few decaffeinated espressos, and a mouthful of Hershey’s kisses as we concluded a decent 2017 and a perplexing 2018… But there we were, investigating the status quo of our clients’ business across 14 offices and examining the region’s media… Read More
