In a new role bridging our London and Middle East operations, I spent the first week of February working out of our Dubai office and getting a feel for the PR and comms sector out in the ‘sandpit’, as it’s often referred to by its… Read More
As an experienced creative who has worked and lived in several countries around the globe, I do believe that Italy is one of the best countries in the world for food, the arts and yes, for creativity. Three years ago, the Art Directors Club Italiano,… Read More
“I have not failed. I have successfully discovered 9,999 ways to not make a light bulb,” Thomas Edison once said this. Regardless of the controversy surrounding the invention of the light bulb, the merit of Edison’s venture is worth not only embracing but also celebrating.… Read More
The Middle East’s media talent pool is notoriously competitive, and with the rise of the Millennial workforce, businesses need to re-evaluate their approach to hiring and retaining the best people. In 2016, despite slow industry growth in general, there has been consistent demand for quality… Read More
Every single day, the world becomes more and more digital. And there is no slowing down; no reverse gear to take us back to where we came from. We are accelerating towards a future where technology enables us to control the majority of our present-day… Read More
Building a company from the ground up can be one of the hardest things to do, and there might be times where you might just want to give up. The journey of entrepreneurship can be deeply personal, making it difficult to detach your identity with… Read More
New Year’s positive sentiment drives both perception and anticipation for growth. It is our primary challenge to ‘do better’ every year. In our business, this could apply to increasing awareness, creating engagement, driving up ROI (return on investment) or boosting sales. On the face of… Read More
With IDC predicting ICT (information, communication and technology) spending in the Middle East, Africa and Turkey will reach USD 243 billion in 2017, how Middle East companies use their data will be critical to their survival. By 2020, every Middle East business will become a… Read More
Joining the celebrations across the world, the Middle East and North African (MENA) region too bid adieu to 2016, gearing up for 2017. In the last three months, the marketing, media and advertising industry took stock of what 2016 meant for businesses in the region.… Read More
5,4, 3, 2, 1…and boom came the fireworks right on cue as the clock struck midnight in Dubai, a tribute to the positive spirit of the city. A glittering falcon took flight in the night sky to welcome 2017, followed by the typically opulent fireworks.… Read More
