Worldwide mobility giant, Michelin, has awarded Havas Media its global media business. The business was won after a pitch earlier this year and will move to Havas Media this month. Prior to the appointment, MEC was the incumbent on the account. “We are confident that Havas… Read More
Just a month after Johnson & Johnson (J&J) handed over its North America media mandate to UM’s J3, an IPG Mediabrands’ dedicated unit for the marketer, J&J has now globally shifted all its media accounts to J3. Following the development, J3 will handle the company’s consumer goods, pharmaceuticals and medical-device segments… Read More
Following a multi-agency competitive review, Emirates NBD has renewed its partnership with MediaVest with an expanded scope to create a consolidated hub for offline and online media buying and planning, performance marketing, social media management, and branded content creation and distribution. “We’re proud to have… Read More
Dentsu Aegis Network has expanded its service offering in Kuwait. It has partnered with View Communications in the region which will handle the media planning and buying requirements of Carat and other Dentsu Aegis Network clients. In step with strides being made in the country’s… Read More
UM MENA has bagged the account of Ooredoo Qatar where the agency would be handling the media planning and buying duties of the tele-communications company exclusively across the Qatar market. UM MENA managed Ooredoo’s media buying and planning activities since 2011 and, after a multi-agency… Read More
