TikTok’s Project Unicorn initiative to connect start-ups in MENA with venture capitalists from around the world has gained significant momentum across the entrepreneurship ecosystem, enabling regional startups to harness the power of the platform to help their businesses grow faster. TikTok’s Project Unicorn is designed… Read More
UAE-born burger brand Pickl is set to launch its first international franchise in the Kingdom of Bahrain. Zayani Foods, the food and beverages arm of Al Zayani Investments Group, has been chosen as the franchise partner and will open the first Pickl branch in… Read More
Volkswagen Middle East amplifies its #NotWomensFootball campaign with the aim to empower women in the sport and demonstrate support for increased diversity and equal opportunities. The global #NotWomensFootball campaign debunks the stereotypes associated with women’s football, highlighting that both women and men play the sport… Read More
Princess Hıdır, an illustrator based in Istanbul, is among the 31 winners from 10 countries in The One Club for Creativity’s prestigious Young Guns 20 competition, celebrating international creative professionals age 30 or younger. She is the only winner this year from MENA. Young Guns… Read More
Gartner, Inc. today revealed its top strategic predictions for 2023 and beyond. Gartner’s top predictions explore how business and technology leaders can reimagine assumptions and seize the moment to turn uncertainty to certainty. “Uncertainty carries as much opportunity as it does risk,” said Daryl Plummer,… Read More
FP7McCann has announced that Mohammed Bahmishan will join its Saudi agency as both Chief Executive Officer and Chief Creative Officer, effective November 1, 2022. Mr. Bahmishan is an award-winning Saudi creative leader who ranks among the top ten creative leaders in the MENA region, according… Read More
Ooredoo Group today announced it has signed an agreement with Google Cloud to leverage Apigee’s centralised API gateway. This deal is the latest in a series of partnerships between Ooredoo and major global technology players, aimed at future-proofing its business by evolving its core operations… Read More
Talkwalker, a consumer intelligence and deep listening company, and Khoros, a digital-first customer engagement software and services, released their annual Social Media Trends 2023 Report. The report follows the announcement of the companies’ strategic partnership to seamlessly deliver deep listening and social media management through… Read More
A new report by Sitecore provides insights into global marketers’ and consumers’ expectations of the metaverse that brands in the Middle East will be watching carefully as they align with the region’s plans to become a major player in this rapidly evolving environment. According to… Read More
The largest CX, marketing and advertising technology event, Vibe Martech Fest, took place in Riyadh this month, where Microsoft participated as a silver sponsor, meeting with marketing and sales professionals across The Kingdom. Microsoft showed CMOs how updated AI solutions can help marketing teams connect… Read More
