In wake of the COVID-19 pandemic, brands have shifted their approach and redefined consumer experiences. Advertising agencies around the world are refocussing to get through to consumers in these #StayHomeStaySafe times by creating simple yet powerful works. Some of these effective works were shared during… Read More
PR and marketing agency, SOCIATE, has launched a Facebook platform ‘Your PR Guru’that welcomes anyone involved with or interested in the PR industry. Your PR Guru is an educational platform where members can expect exclusive insights, educational material, and engaging interviews with PR and media… Read More
Keeping in mind the Holy Month of Ramadan and how the month calls for food companies to abstain from showing food in their ads to avoid temptation during fasting, McDonald’s Saudi Arabia with its advertising agency Leo Burnett Riyadh created a novel new way to… Read More
Ramadan was always a busy period for social media platforms as consumers take to it for entertainment and information. In COVID-19, the trend perhaps has gone a notch up. Some user behavior on Twitter shows that consumers are still engaging on TV series, resulting in… Read More
The COVID-19 pandemic has caused shockwaves across the globe with major economies falling into a recession like no other in recent history. As the advertising industry considers how to proceed, WARC has released a report ‘The WARC Guide to Marketing in the COVID-19 Recession’. This… Read More
Hair Care brand, Vatika, has launched a campaign in the Middle East to encourage all to be positive and make the most out of their home quarantine. Vatika’s #InspiredByNature campaign suggests fun things that everyone can do at home and, it is centered around borrowing… Read More
In the lead up to Eid Al Fitr, Twitter has launched ‘Heroes of Good’, a Ramadan campaign centred around celebrating people who have spread hope through their acts of kindness. The campaign encourages people to either nominate their Ramadan hero, an individual who has gone… Read More
Volkswagen Middle East and The Walt Disney Company Middle East have announced a 2020 collaboration in celebration of Pixar Fest –the 25 Year Anniversary of Pixar. This follows their 2019 joint campaign. As the two brands focus on bringing a touch of magic to families… Read More
The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) is further expanding its digital offering with a series of virtual conversations hosted and chaired by Chairman HE Mohamed Al Mubarak. Starting from 18 May, the Cultur-All conversations will feature distinguished participants from… Read More
In line with the BMW brand’s major expansion and involvement in the world of computer, online and simulation games, BMW Group Middle East has announced the launch of its local initiative, Battle of The Gamers eSport tournament. This project is the first of its kind… Read More
