With social distancing measures put in place to address the COVID-19 global outbreak, the Ramadan spirit is expected to be different this year. TikTok acknowledges that while UAE residents are physically distanced, they can still be socially together and continue to have a sense of… Read More
Major social media platforms saw significant growth in their advertising reach across UAE and Saudi Arabia, according to reports released by socially-led creative agency We Are Social and Hootsuite. Digital 2020: UAE found that Instagram saw the biggest growth in its advertising audience of the… Read More
AI passes the Turing test. Software developers gain influence. CIOs bring in business revenue and guard corporate reputations. Here are my 10 CIO predictions for 2020-2025: 1. AI & the Turing Test Artificial intelligence (AI) will pass The Turing Test, meaning AI will match or… Read More
Arab women are playing a key role in enriching social media platforms with their knowledge and perspectives through their participation in various conversations, prominent local and regional influencers said at the ‘Arab Social Media Influencers Majlis’, which was held on the sidelines of the Global… Read More
According to new findings, mobile budgets are likely to double by 2020. This comes after mobile budgets saw an increase since last year with more than 50 percent of marketers spending a quarter of their budgets on mobile. The findings of the Industry Report of… Read More
One of the brands that seem to be catching the attention of viewers is Etihad Airlines. The national airline saw the highest increase in Ad Awareness amongst brands tracked in the UAE in January 2020 by YouGov. In the past few months, Etihad has come… Read More
Fueled by the rapid growth of the Middle East and North Africa (MENA) region’s National champion companies, the Public Relations (PR) industry in MENA is set to leapfrog in value to double its current size of $1billion by 2030, was the key take out from… Read More
Digital marketing solutions provider Sojern has teamed up with the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi). While DCT Abu Dhabi has been working with Spark Foundry and Sojern since December 2017, this new partnership sees it incorporating Sojern’s real-time travel… Read More
STEP Conference has announced a selection of 10 startups among 300 of this year’s showcasing startups featuring some of the emerging markets’ newest and most exciting ventures from 24 different countries including India, Hong Kong, GCC, Levant, UK and US amongst others. From finance and… Read More
The 2019 annual YouGov BrandIndex Buzz Rankings showcase that Dubai-based airline Emirates, Saudi’s food conglomerate Almarai and global messaging service app WhatsApp, have been crowned as the brands generating the most positive Buzz in the Middle Eastern countries – UAE, Saudi Arabia and Egypt, respectively.… Read More
