Vuclip, a PCCW Media company, has appointed Wesam Kattan as Vice President, Content & Brand Marketing, for the Middle East and North Africa (MENA) region for Viu. This appointment comes ahead of the unveiling of Arabic Originals on Viu, its direct to consumer video-on-demand (VOD)… Read More
Teenagers are far more critical users of social media than they are credited for, and need to be better supported in reaping the benefits of social media. A study from the University of Birmingham closely studies teens’ online habits, finding that young people are not… Read More
Continuing with its focus on Middle East & North Africa (MENA), Euronews has launched a show that will profile the trendsetters, artists, entrepreneurs, thought leaders and the innovators in the region. The show ‘Inspire Middle East’, produced in Abu Dhabi, aims to shine the spotlight… Read More
The Cannes Lions International Festival of Creativity has released the remaining names of its 2018 Jury Presidents. A total of 26 Presidents will guide specialist juries within the nine Awards Tracks. In addition to creative leaders drawn from across the spectrum of creative services, this… Read More
Centrepoint is going all out promoting its new brand positioning. The fashion retail brand is spreading the message of ‘show yourself’, which it says is in line with its purpose driven thinking. In its newest brand campaign, the new brand positioning looks to promote confidence… Read More
With their high-end PS4 Pro and Xbox One X consoles on the market, Sony and Microsoft are looking to capitalize on an enthusiast audience happy to upgrade their hardware for incremental increases in performance. What proportion of console gamers are most engaged with their device?… Read More
Amazon’s aggressive stance in diversifying its services has paid off. The company has overtaken Google as the most valuable brand in the world. As per Brand Finance Global 500 2018 report, Amazon’s value has increased by 42 percent in the past year to USD 150.8… Read More
The two top challenges facing today’s leaders are employee engagement and effective strategy execution, according to a survey of 1248 senior directors and executives, of which 10 percent come from the Middle East. The top five challenges also include talent management, driving work across organizational… Read More
An efficient mobile play in a marketing strategy can make all the difference in enhancing the consumer experience. The subject will be tabled further at Moment Innovation organized Mobile Marketing Innovation Summit 2018, to take place in Amman on February 7, 2018. The speakers include… Read More
UAE Exchange and twofour54, the commercial arm of Abu Dhabi’s Media Zone Authority, have entered a partnership for cash collection service. twofour54 customers can now visit any of the UAE Exchange branches in the country to pay their dues. “The aim of the partnership is… Read More
