Audi Middle East has reappointed Tonic International as its lead creative agency. The UAE based independent agency will continue to support sales and drive growth for Audi in the Middle East region. Following seven years of collaboration, the renewed partnership will see an increased scope… Read More
Babyshop, a children’s retailer in the Middle East, have entered a strategic partnership with FP7/MENA Dubai, effective immediately. FP7/MENA Dubai will work with Babyshop across all verticals on its creative strategy and planning on digital, TV, print, OOH, social, radio and experiential activations. FP7/MENA Dubai… Read More
Amazon has achieved the biggest improvement in positive consumer brand sentiment among UAE retailers, while newly acquired Souq debuts in the country’s top five most positively perceived retail brands for 2017, according to the latest data from YouGov’s daily brand tracker, BrandIndex. Records for the… Read More
From talking robots to turning everyday objects into projection screens, media companies from the UAE and beyond came together at Abu Dhabi media hub twofour54 to showcase the latest trends and innovations in the industry. As part of UAE Innovation Month, the free zone hosted… Read More
Turkish Airlines has always attempted to go beyond just commercial messaging of an airline company in its advertising. Its newest commercial, once again debuted at the Super Bowl, stars heart surgeon and TV personality Dr. Oz. Danish director Martin Aamund took the reins for the… Read More
Vuclip, a PCCW Media company, unveiled its first new Saudi Original ‘Hob El Tayebin’, a family comedy featuring Saudi social media stars. The show takes its audience back in time through the stories of an elderly father and his advice to his son in the… Read More
The Dubai Chamber of Commerce and Industry and Google have launched ‘Get Dubai Businesses Online’, a program dedicated to assist local businesses get more easily discovered on the web, by listing and verifying their business information on Google Search and Maps through ‘Google My Business’.… Read More
BPG Cohn & Wolfe has been appointed as the official public relations partner for the DoubleTree By Hilton Resort & Spa Marjan Island in Ras Al Khaimah. “We are thrilled to be working with one of the top ranked hotels in the region to develop… Read More
Cadillac Middle East is partnering with Gulf Photo Plus (GPP), as the official presenting partner of GPP Photo Week 2018, the international photography event in the region. Taking place from February 7–12, 2018 at Alserkal Avenue, the event partnership will see Cadillac team up with… Read More
On the heels of its premium Search Tweets API launch, Twitter has further extended historical access to Tweets with a new, premium full-archive search endpoint. The ability to access Tweets from as early as 2006 increases the types of answers and insights at a person’s… Read More
