Testament to the ubiquity of online commerce, it is virtually all of the global online population who fall within the shopper segmentation, defined by Global Web Index as those who say finding products is a very important reason for going online or have engaged in… Read More
Essentially CES is a US dominated show – not only because the majority of the 3800 exhibitors and the nearly 200000 people are from the US but also because most of the US based tech giants have invested over years to make this the go-to… Read More
Despite the challenging times, Magna Global, has expanded its footprints to Saudi Arabia, opening up its first office in Riyadh. The Saudi setup will be headed by Lara Arbid, Deputy General Manager at the KSA unit. Established in 2005, Magna Global’s turning point was in… Read More
Digital advertising has many buzzwords. This has been the case ever since the inception of the internet, when people went into an initial phase of money making frenzy through advertising. Over the years, in creating value for the consumers, we the saw the rise of… Read More
Orange Jordan has recently signed a Memorandum of Understanding (MoU) with the information and Communications Technology Association of Jordan (Intaj), to utilize its ‘Blue Ocean Council’ (BOC) to provide mentorship and extra guidance for the benefit of the participating entrepreneurs in the third season of… Read More
The voting has closed, the tabulation is done and the industry has spoken – Alex Saber, Chairman, Publicis Media Middle East has been named AM Person of the Year. AM Person of the Year is designed as an initiative enabling the industry to name the… Read More
No occasion to celebrate should be wasted, and today we have more than just an excuse. The Arabian Marketer, AM as most of you know it, turns two years old today. In many ways, it seems like only yesterday when we first began work on… Read More
Carat, part of Dentsu Aegis Network, has won the global remit for media strategy, planning and buying for Standard Chartered Bank. Led out of Singapore, the mandate expands to over 60 markets that include the Middle East and North Africa (MENA) region as well. Standard… Read More
The date is set for one of the most awaited tech launches in the automotive industry. At the CES in Las Vegas, that officially kicks off on Jan 5, Nissan is all set to put its romance with innovation and technology at display. The car… Read More
With IDC predicting ICT (information, communication and technology) spending in the Middle East, Africa and Turkey will reach USD 243 billion in 2017, how Middle East companies use their data will be critical to their survival. By 2020, every Middle East business will become a… Read More
