MEC is gearing up for a leadership transition globally as, after nearly 20 years at WPP and 14 years leading MEC, Charles Courtier is stepping down from the role of Global CEO to focus on interests outside the company. Succeeding him will be Tim… Read More
Mydala, an India based local services marketing platform, is expanding in the UAE market, launching operations in Dubai. “Dubai, with its high internet and smartphone penetration, is a mature market. Shoppers are very savvy when it comes to getting the most bang for their buck. More transactions… Read More
Following an uptick in business from digital, advertising and PR agencies in the region, media intelligence solutions agency, Meltwater has launched an Agency Partnership division. To be led by Meltwater’s Mohamed El Wardani, this division is said to be the first-of its-kind for Meltwater. “This… Read More
Chief Marketing Officers (CMOs) currently have the deck stacked against them, according to new research from Accenture Strategy. Chief Executive Officers (CEOs) say that although around five C-level executives are responsible for driving disruptive business growth, the majority (37 percent) hold CMOs first in the… Read More
With PayPal becoming one of the first payment options for those shopping via the growing number of chatbots within Facebook Messenger, Global Web Index takes a look at how many of Messenger’s users are currently shopping on their mobiles. The potential benefits of this integration… Read More
Given the skyrocketing smartphone usage in the Middle East combined with high internet penetration, it is no surprise that most of the Middle East shoppers prefer shopping online, reiterating the scope for growth in ecommerce. While the trend has been strengthening over the years, the… Read More
Global developer Emaar Properties PJSC has appointed Veresh Sita, an international technology professional with deep expertise in developing customer-oriented solutions and experiences, as its Chief Digital Officer (CDO). Mr Sita joins Emaar from Alaska Airlines, where he was CIO, responsible for overseeing an organization of… Read More
When it comes to digital marketing, less is more, suggests Kantar TNS. Rosie Hawkins, Global Director of Client Solutions of the company revealed that just 20 percent of touchpoints in fragmented digital touchpoint world can account for 80 percent of the impact on consumers. This… Read More
WPP’s Mirum is all set to launch in the Middle East and Africa (MEA), bringing together three regional digital power houses, Cleartag, HeathWallace and Quirk on November 1, 2016. Known for its innovative and entrepreneurial cultures, together the three brands will form one of the… Read More
The announcement of video-sharing app Vine shutting down came as a surprise to many, but data from Global Web Index shows, the transition of Vine’s audience to Twitter could be straightforward. Around 85 percent of Viners are currently visiting Twitter on a monthly basis, something… Read More
