Video-on-demand service for emerging markets, Vuclip, a PCCW Media company, has appointed Sherif Dahan as Regional Director for the Middle East and North Africa (MENA) region. This move comes ahead of the anticipated launch of Viu, Vuclip’s new video-streaming service, in the region. In his… Read More
Online commerce has become a truly mainstream activity across regions. Shopping apps have quickly made a significant impact here: engagement has seen strong and consistent increases (now at 55 percent), making them one of the fastest growing types of app tracked by Global Web Index… Read More
The Saudi Telecom Company (STC) undertook an important campaign earlier in the year, when it took a stand against tobacco consumption, creating a Kingdom-wide conversation that attracted comments from masses and social media influencers alike, and subsequent media attention. The media agency for STC, Starcom… Read More
WI-5, the proximity-based interaction and content delivery expert, has appointed Brazen to handle its PR in the Middle East. Wi-5 essentially provides branded content to mobile devices and has hired Dubai-based Brazen to handle all its consumer and trade PR moving forwards. Wi-5 is a… Read More
Mall of Qatar (MOQ) and ELAN Media, the media arm of ELAN Group, have entered a multiyear strategic partnership that makes ELAN Media MOQ’s exclusive media representative for. Under the new partnership agreement, ELAN Media will manage and drive the full range of MOQ’s media… Read More
As the battle between PCs/laptops and smartphones for the attention of music streamers heats up, data from Global Web Index (GWI) indicates that PCs/laptops might remain the go-to for most entertainment activities but mobiles are quickly bridging the gap when it comes to music-streaming. It’s… Read More
Isuzu’s digitally-led campaign, Isuzu Diesel Power, that had kicked off in March 2016, has engaged over 3 million people to date, and has grown Isuzu’s following by 45 percent in Saudi Arabia. One of the most interesting aspects about the Saatchi & Saatchi Dubai created… Read More
As GDP growth is expected to climb in the year ahead, an increase of around 4.7 percent is expected in salary earnings in 2017. A GCC-wide survey of 600 multinational companies and locally-owned conglomerates has forecast this, also noting that in 2016, the region saw… Read More
Tumblr engagers/contributors stand out strongly among social networkers that are spending the longest on social media each day, devoting an average of three hours and 14 minutes to social networking and messaging each day. Snapchatters follow relatively closely behind, spending 15 minutes longer on social… Read More
Egypt’s state-owned telecom company, Telecom Egypt (TE), is rebranding its internet arm, TE Data in line with a unified brand strategy. The move to rebrand comes at a time when the company has acquired a 4G license, marking a ‘new beginning’ for TE as an… Read More
