In recent times, many ad campaigns have attempted to spread awareness on the risks of being on mobile phones while driving. In most cases, the ads are seen by auto manufacturers or regulatory authorities. But telecom company Etisalat has joined this list. Etisalat’s latest ad… Read More
Shortly before the official registration deadline, the global business and innovation platform of the digital economy, dmexco 2016, is setting new benchmarks. For the first time, dmexco will welcome more than 950 exhibitors from different countries and from the most important agency networks and brands… Read More
Publicis Groupe is celebrating its 90th anniversary with the objective of giving something back to the industry. It initiated Publicis90, a global endeavor to support 90 startups or promising projects in the digital field with this in mind. The process included inviting entries that are… Read More
The technology sector may not have particularly begun 2016 in the best way possible. At least not if the quarterly earnings report of Alphabet, Microsoft and Apple are anything to go by. Google’s Risky Bets Google’s parent company, Alphabet’s first-quarter net profits increased 20 percent… Read More
The year 2015 was the 100th anniversary of the Coca-Cola Contour bottle design. Coca-Cola along with Memac Ogilvy & Mather decided to take a more holistic approach and bring to light, the design background of the bottle. The ad film tells the story of how the… Read More
Whether it was the setting up of GroupM last year, the consolidation of the research offering under Kantar Consumer Insight or even the launch of Data Alliance, which is an aggregation of all data across WPP companies, all signs indicate that WPP is leaving no… Read More
Cannes Lions International Festival of Creativity has finally set up all its juries. From the Middle East & North Africa (MENA) region, five of the region’s best are headed to the global advertising platform as jurors. Some may find the number under represented for an… Read More
Advertising spend breakup in the Middle East and North Africa (MENA) is partial to traditional media. While the fact is well known to many, it is further highlighted in the recently conducted ‘Media Industries in the Middle East’ report. The report indicates that about 80… Read More
Video advertisements has become an important part of defining a brand. Significant efforts and creativity is invested into the making of these ads. In an attempt to judge these ads, Think With Google publishes the most popular ads each month that are mainly based on paid views,… Read More
Havas reported 3.4 percent organic growth in the first quarter of 2016 that translates into USD 571.1 million. “We are satisfied with the organic growth of 3.4 percent achieved in Q1 2016,” said Yannick Bolloré, Chairman and CEO, Havas. The quarterly earnings showed the organic revenue growth… Read More
