Mai Medhat and Nihal Fares are what can be described as events frequenters. In the course of their, and the events attended, they noticed various gaps in the events space. While most people attend events to network and meet newer people, there was no… Read More
Following a comprehensive media review, Nissan has signed up with OMD as its regional partner for media communications for its flagship brands Nissan Middle East and Infiniti Middle East. The incumbent on the business, since 2009, is Mindshare. OMD has won the pitch against agencies… Read More
This week marked the completion of five years of conflict in Syria. It comes as no surprise that this was one of the hotly trending topics in the week. The conflict has caused the largest humanitarian and refugee crisis of our time. According to UNHCR,… Read More
CBeebies is set to launch as a linear channel in the Middle East and North Africa exclusively to subscribers of beIN. “beIN is focused on providing a wide range of exclusive and premium content for children. This is in line with our vision of catering… Read More
For du, 2015 was a good year, and 2016 is expected to be better. Unlike most other advertisers, the telecommunication company takes a different approach to award festivals. One of the examples is the 10th Dubai Lynx International Festival of Creativity, where the brand had… Read More
As a brand to reckon with, Coca-Cola MENA has had a good 2015. Whether it was industry accolades including the Effie Marketer of the Year 2015 or the sheer volume of content it had created and the impact that it generated in terms of viewership,… Read More
Houda Tohme, Deputy General Manager, Havas Media UAE’s perfect day would need 30 hours. In a conversation with Arabian Marketer, she speaks on the trends shaping the business, and what needs to change for growth… What drives you to work every morning? Knowing that I… Read More
March 15, 2016 marked five years of conflict in Syria. The conflict, which started with an uprising against the President Bashar al-Assad’s regime, has now become a war involving the government, opposition groups and militant organizations. Several organizations such as the UNICEF have published videos… Read More
The year 2015 was tough for Middle East and North Africa (MENA) and predictions are that 2016 will be even tougher. This comes as the International Monetary Fund reports average economic growth slowing to below 3 percent in the Middle East, with fiscal deficits close… Read More
J. Walter Thompson has launched a global campaign ‘Donate the Bars’ to promote the usage of the black bars that appear on either side of the vertical videos on YouTube for a good cause. This is done by converting the black bars into ad space… Read More
