Gulf Life, the inflight magazine for Bahrain’s national carrier Gulf Air, has redesigned its layout. The redesign is the culmination of a comprehensive review of the magazine’s content, style and tone to better service its audience. In addition to an updated logo and cover, the… Read More
According to a report published in the New York Post, Hollywood actress Jennifer Aniston has reportedly signed a USD5 million deal with Emirates airline. The report also suggested that a high-profile campaign was already shot and she will appear in TV and print ads worldwide.… Read More
Max Value Fashion had launched a Ramadan specific CSR initiative through its Care Collection. The fashion brand believes that ‘as a fashion brand, providing clothes for those who really need them is the strongest connection we can forge’. Under this, Max partnered with Dubai Cares… Read More
The Dubai International Film Festival (DIFF) has opened the online registration for media, industry and students for the 12th edition of the Festival, which will be held from 9th to 16th December. Heading into its 12th year of hosting the widest and latest choice of… Read More
Giving an opportunity to students, entrepreneurs and businesses to show their innovation, United Arab Emirates Vice President, Prime Minister and ruler of Dubai Sheikh Mohammed bin Rashid Al Maktoum has launched UAE Innovation Week. The Week which will run from November 22 to November 28… Read More
The year seems to be promising for Dubai based mall operator Majid Al Futtaim as the retail giant is seeing the increase in revenue graph which upped a further 7 per cent in the last six months. In a revenue statement, it has reported… Read More
du experienced an increase of 35 per cent voice and 11 per cent data traffic over its network during Eid, when compared with the same period last year. According to the telecom, it saw a spike in communication across multiple channels during Eid week, when… Read More
One key area where Facebook has beaten most others is the focus on emerging or fast growth markets to bolster its future growth plans. Understanding the various challenges that emerging markets bring, including low bandwidth, Facebook Creative Shop set up initiatives such as the Creative Accelerator, which the company claims has… Read More
TCL, a global TV brand has set a global partnership with the highly anticipated Hollywood movie “Mission: Impossible – Rogue Nation,” starring Tom Cruise which recently released on July 31st, 2015 in the United States. TCL is now engaged in a global promotional campaign with… Read More
In a move to support the growth of the region’s communications profession, the Middle East Public Relations Association (MEPRA) has set up an a designed to offer a set of training courses and solutions to communications professionals across the region. The Academy is part of… Read More
