The online streaming market in the Middle East and North Africa (MENA) region promises to be an interesting area to watch out as the region shows strong consumption for online videos. Earlier in the year, local players rolled up their sleeves to face increased competition… Read More
For Egypt, one of the largest markets in the region, the going has been tough. Leaders from the country have worked hard to change the scenario and pursue growth. But as the global economic environment threatens to slowdown, Egypt will face its share of challenges.… Read More
Starting in ?? on 3/21 and moving across the ?, we thank you for 10 incredible years. Love, Twitter#LoveTwitterhttps://t.co/pH4WWdgK6q — Twitter (@twitter) March 20, 2016 Twitter is celebrating its 10-year anniversary today. The social network announced the celebration on its blog with a throwback memory of… Read More
I have been fortunate in my career to work in many places around the world enjoying different cultures and ‘ways of working’. I have also been fortunate to have worked with some amazing bosses who taught me a lot. The one thing I learnt that… Read More
The Lisbon International Advertising Festival (LIAF) is all geared up to invite agencies to submit their best work. LIAF is based in Lisbon and its ambition is to become one of the major advertising annual festivals worldwide. LIAF is paying close attention to the Middle East… Read More
Launched in May of 2014, JUST’s mission is to transform the fashion industry into a transparent, accountable and sustainable system that celebrates the stories, the people and the resources behind the clothing. To impact change, the startup believes that one missing voice was the shopper’s.… Read More
As a Muslim woman who enjoys her fashion, the increasing popularity of Islamic branding is both exciting and self-gratifying. With Muslims consisting of around a fourth of the world’s population, it comes as no surprise that many international brands are taking steps to make their… Read More
Bringing his one-year stint to a close, Rich Rust has resigned from Nissan Middle East as its Head of Digital Marketing. In his role, Mr Rust was responsible for all of Nissan Middle East’s digital marketing functions in more than 20 countries in the region. Mr Rust’s destination next could not… Read More
Recession, retrenchment, revolution… as the Middle East and North Africa (MENA) fights its own internal challenges triggered by falling oil prices and the Arab unrest, the numerous macroeconomic changes are equally affecting the region, if not more. Interestingly, not everyone is complaining. Premium auto brand… Read More
The sense of economic scepticism emanating from political instability is manifesting into different things for different regions. For Lebanon, the challenge is clear and present according to UM Beirut’s General Manager, Colette Cherfane. Her role at UM has given her a regional perspective not just… Read More
