Al-Futtaim has appointed PHD to manage the media responsibilities of a large portfolio of brands following a four-way review. The pitch, claimed to be one of the largest in the region in terms of scale in recent years, took place after the diversified conglomerate decided… Read More
Unilever has consolidated its media mandate with Magna for the Middle East and North Africa (MENA) region. On the back of a three-month review, the Middle East Network’s (MCN) Magna has been named the agency of record for Unilever, continuing a decade old relationship. The… Read More
Giving another indication of digital adoption, the tablet market in the Middle East and Africa (MEA) region has bucked all global trends, posting a year-on-year growth of 3.3 percent, according to International Data Corporation’s ‘Middle East and Africa Quarterly Tablet Tracker’. The report shows that… Read More
Following a competitive, multiagency pitch, UAE based bank FGB has appointed Leo Burnett Dubai as its new full-service advertising agency. Leo Burnett’s mandate will be providing FGB with integrated, end-to-end communications solutions designed to increase brand recognition, optimize business performance, and deliver real value to… Read More
Scio food scanner, Samsung family hub smart refrigerator, Ehang passenger drones, Kodak Retro digital – where else would five days be dedicated getting a glimpse of a future enriched with technology and innovation except for the CES 2016. As the show ended on January 9,… Read More
Twitter found itself on the receiving end of some overwhelming ‘public advice’ when on January 6, 2016, a website reported Twitter’s intention of increasing its character limit to 10000 from the current 140 characters. Responding to the immediate aftermath – shock and horror as popularly… Read More
The launch of Netflix in the Middle East and North Africa (MENA) region promises to be an interesting development not only for Netflix but also for MENA onliners and the industry. While Netflix is living up to its claim of truly becoming global by entering… Read More
Online video network, Netflix, has embarked on a large scale global expansion, entering more than 130 new countries including a significant portion of the Middle East and North Africa (MENA) region. Making the announcement at the ongoing Consumer Electronics Show in Las Vegas, Co-founder and Chief Executive Officer of… Read More
They are in a unique partnership, perhaps the first-of-its-kind in the Middle East. Samra International, founded by Salim Abou Samra is the worldwide exclusive licensee of Versace Fine Jewellery. The Samras have been in the business of jewelry in the Middle East for generations and… Read More
Jumeirah Group has appointed OMD as its search engine marketing (SEM) agency. OMD was retained the above-the-line media planning and buying account at the end of 2014 for the Jumeirah Group. The agency will now also service the brand’s SEM needs from Dubai with hubs in… Read More
