WPP and digital experience company, Acquia, have entered into a global partnership to offer marketers a full-service digital marketing and technology solution. The new partnership brings together WPP’s existing Acquia partners – which include Globant, Hogarth, Mirum, POSSIBLE, Rockfish, VML and Wunderman – under the… Read More
The youngest of the South Asian media players in the region, Viacom18, has busied itself in the Middle East and North Africa region with a focus to scale its business and become a definite option for reaching out to the South Asia Diaspora. The mandate… Read More
Today, data has become one of the most important aspect for brands seeking to understand consumers and deliver personalised marketing. As data consumption and processing increases, marketers are becoming increasingly respectful of consumer privacy, and how they handle personal data. A recent research by the… Read More
Middle East boardrooms are urged to adopt real-time data solutions to compete in the region’s digital economy, set to double to USD 30 billion by 2018, business experts announced at GITEX Technology Week 2015. With the growth in digital Islamic services, such as mobile apps,… Read More
“It’s 11:59pm on the eve of the artificial intelligence (AI) revolution and one of the first industries to be impacted is marketing.” This was the opening statement at PHD UAE’s BrainScape, an annual thought-leadership conference which focussed on Artificial Intelligence. Kevin Slavin, founder of Playful… Read More
The 2016 edition of the Dubai Lynx festival is expanding to launch new content streams. Looking at the focus that the region is receiving from marketers and brands, this time the festival will have four exclusive content stages. The stages will include the Inspiration Stage, Regional… Read More
Looking to the future of the region’s connected digital economy, senior executives for across the technology industry came together at the 15th anniversary of Huawei Middle East. The day’s honored guest was H.H. Sheikh Hasher bin Maktoum Al Maktoum, Director General of Dubai’s Department of… Read More
Dubai’s much awaited tech-fest went underway in the the city at World Trade Centre and is nothing less than what everyone had expected. With several tech companies showcasing their latest products and technology at the fest, GITEX gave the visitors all – from flying drones,… Read More
Qataris replace Singaporeans as the richest built asset population, with a built asset wealth of USD 198,000 per capita compared to USD192,000 in Singapore. With investments in infrastructure, residential and non-residential buildings, Qatar’s built asset wealth will continue to grow at double digital levels for… Read More
Digital screens seems to dominated Middle East and Africa with multiscreen users spending more time watching video on them rather than on TV. A recent global report by Millward Brown studied prominent regions in Middle East and North Africa (MENA) including Saudi Arabia and Nigeria.… Read More
